Beltsville, Maryland (PRWEB) June 06, 2014
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, played host to marketing and public relations professionals at Demand Success 2014, a two-day conference held at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area from June 5 – 6. The conference offered over 50 sessions on PR, marketing and social media and provided various networking opportunities and hands-on training prior to the main event to more than 850 industry professionals.
“Every year we try to provide the marketing and public relations community with the best industry-leading speaker lineup and programing in order to drive success in an ever evolving landscape,” said Vocus Chief Marketing Officer You Mon Tsang. “It’s important for us to lead the conversation on the latest trends and offer actionable tips for our community to continue progressing and innovating.”
The conference featured some of the industry’s top thought leaders, including Randi Zuckerberg, former Facebook marketing lead and author of “Dot Complicated;” Avinash Kaushik, Google’s digital marketing evangelist; Adrian Grenier, star of “Entourage” and co-founder of SHFT; and Judy Smith, renowned crisis communicator and inspiration for the TV series “Scandal,” among many others.
In her keynote, Zuckerberg discussed how the digital world has made life more complicated, especially for marketing and PR professionals who manage brands in real-time communications. She shared her unique perspective on untangling industry professionals’ “wired lives” while addressing the multifaceted complications in the socially transparent world we live in.
Other highlights came from Kaushik, who discussed how precision measurement and testing can help marketers deliver leads and build a superior online presence, and Smith, who offered expert advice on PR and crisis communications. Kaushik presented attendees with ways to leverage digital platforms and data to outsmart competitors and achieve measurable, financial results with social media, content and other digital marketing. Smith shared best practices based on her experiences, which include the prosecution of former Washington, D.C. Mayor Marion Barry, the President Clinton scandal involving Monica Lewinsky, and the Enron congressional inquiry.
“Each year, Vocus’ Demand Success conference sets the bar higher,” said AAA National Office Managing Director, Public Relations Yolanda Cade. “Engaging sessions with industry thought leaders and cutting-edge insights make this a can’t-miss event for my team each year.”
"From the content to the networking, Demand Success 2014 was comprehensive and worthwhile,” said Shorty Awards Senior Supervising Producer Natan Edelsburg. “Adrian Grenier's keynote, the Ignite Talks with Cox Communications' Martin Jones, Pasticity’s Jennifer Moss and more helped me to understand exactly what I need to do to achieve the marketing goals our company has set in place."
Demand Success focuses on helping marketing and public relations professionals gain the intelligence they need to continue their success in a competitive and evolving industry. This year’s sessions showed professionals how to turn branded materials into highly visual and sharable content, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI.
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve PR and marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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