“How to Use Content Marketing to Generate Engagement and Coverage” White Paper Released

Vocus resource outlines how PR practitioners can drive engagement and earned media through content marketing.

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Content marketing is more than just an inbound marketing tool. Smart PR pros are using it to drive engagement and media coverage. Integrating content marketing into media outreach and social campaigns can drive better results across the board.

Beltsville, Maryland (PRWEB) August 26, 2014

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today published
the “How to Use Content Marketing to Generate Engagement and Coverage” white paper. Using the resource, public relations (PR) practitioners will learn how to use content marketing to initiate and build relationships with customers and media, leading to increased awareness, coverage and leads.

Content marketing is not a realm exclusive to inbound marketers. PR professionals can leverage the practice to increase media coverage, website traffic, impressions, social media mentions and engagement rates. These metrics are directly tied to achieving greater return on investment (ROI).

“Content marketing is more than just an inbound marketing tool,” said Vocus Senior VP of Marketing and Product Management Mark Thabit. "Smart PR pros are using it to drive engagement and media coverage. Integrating content marketing into media outreach and social campaigns can drive better results across the board. Looking for multiple ways to reach your audience is key to getting the most mileage out of your work."

The white paper includes key “how-tos” that will help you:

  • Create content that entertains, visually engages and informs
  • Determine the ROI of content marketing generated for PR goals
  • Optimize content for customers and the media
  • Amplify content marketing on multiple channels
  • Develop a content marketing ecosystem that bridges the PR and marketing teams

Vocus’ “How to Use Content Marketing to Generate Engagement and Coverage” white paper is available here.

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About Vocus
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.