You can’t pitch journalists the same monotonous updates and expect results. Vocus’ new white paper provides expert tips to help practitioners infuse creativity in their media relations strategy to secure coverage during news lulls.
Beltsville, Maryland (PRWEB) July 29, 2014
Vocus, a leading provider of cloud-based public relations and marketing software, today published the "Eight Great Ways to Generate Publicity” white paper. With this resource, public relations (PR) practitioners will learn how to consistently generate media coverage when there are no announcements to release, such as a product launch or major company news. Through creative tactics such as newsjacking, leveraging user-generated content and creating controversy, practitioners can secure interest from reporters and influencers.
Public relations practitioners are tasked with creating newsworthy content on a consistent basis. To capture the attention of the media and influencers, they need to provide fresh content.
“You can’t pitch journalists the same monotonous updates and expect results,” said Vocus Senior VP of Marketing and Product Management Mark Thabit. “To remain relevant to reporters, creativity is a must. Whether it’s sparking a little controversy or using customers for a human interest angle, Vocus’ new white paper provides expert tips to help practitioners infuse creativity in their media relations strategy to secure coverage during news lulls.”
Explained in greater detail within the white paper, the eight paths to generate media coverage include:
- Live streaming an event
- Placing your product in remarkable places
- Giving influencers a first look at a new product or service
- Using user-generated content (UGC)
- Turning case studies into multi-faceted press machines
- Creating controversy
- Being an advocate
Vocus’ “Eight Great Ways to Generate Publicity” white paper is available as a free download here.
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.