Good marketers know the importance of creating strong lead paths. Great marketers know how to successfully implement them. - CMO You Mon Tsang
Beltsville, MD (PRWEB) May 15, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the “Take Control of Your Data and Build Better Lead Paths” guide. This white paper encourages marketers not to get overwhelmed by big data, and to use it to form stronger lead paths, generating more sales and increasing customer loyalty. Included within are best practices from industry experts like Google Digital Marketing Evangelist Avinash Kaushik and Vocus’ product team.
“Good marketers know the importance of creating strong lead paths,” said Vocus Chief Marketing Officer You Mon Tsang. “Great marketers know how to successfully implement them. In this guide, we provide a lead path overview and instructions on how to use big data to intelligently create them. Its utility is incredibly valuable to the modern marketer.”
If modern consumers’ hearts revolve around great brand experiences, it’s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content, encouraging them to make a purchase. A good lead path helps a brand convert prospects into customers. According to Gartner Research, companies that automate lead management see a 10 percent or greater increase in revenue within six to nine months.
“It doesn’t take a whole lot of data to get started,” said Vocus Senior Product Marketing Manager Brendon O’Donovan. “It’s more about what you do with what you have, and less about how much you have.”
Some key points in the guide include:
- What data is needed for successful lead paths
- Five steps to creating a lead path
- Three best practices for lead paths
- Leveraging marketing automation to strengthen the customer journey
Vocus’ “Take Control of Your Data and Build Better Lead Paths” guide is available as a free download here.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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