With the rules of engagement constantly changing, it can be easy for public relations and marketing professionals to get left behind. This video series serves as a helpful resource and a point of inspiration for our customers and the industry.
Beltsville, Maryland (PRWEB) June 12, 2014
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today released “The 2014 State of Marketing and PR” video series. Each video features industry leaders, including best-selling authors Brian Solis, Mark Schaefer and Robert Scoble, discussing their insights on the state of marketing and public relations.
The series includes eight video shorts, each averaging three minutes in length discussing a range of topics, including:
- Success is in the Data
- The Social Mix
- Right Message. Right Channel.
- Measuring Social Success
- Marketing & PR Intelligence
- Cutting Through the Noise
- The Digital Evolution
- The Future of Marketing & PR
“It’s an exciting time to be in the public relations and marketing space,” said Vocus Chief Marketing Officer You Mon Tsang. “With the rules of engagement constantly changing, it can be easy for public relations and marketing professionals to get left behind. This video series serves as a helpful resource and a point of inspiration for our customers and the industry.”
The videos feature interviews with an expert lineup, including:
- Brian Solis, principal analyst at Altimeter Group
- Joe Pulizzi, founder of Content Marketing Institute
- Robert Scoble, startup liaison officer at Rackspace
- Jessica Gioglio, social media manager at Dunkin' Brands
- Nichole Kelly, chief executive officer at Social Media Explorer
- Jen Consalvo, co-founder and chief operating officer at Tech Cocktail
- Lauren Vargas, head of social media and community at Aetna
- Susan Etlinger, industry analyst at Altimeter Group
- Kerry O'Shea Gorgone, instructional design manager at MarketingProfs
- Darrell Jursa, senior vice president and partner of global emerging media and technology at FleishmanHillard
- Andrew Grill, global partner of social business at IBM
- Toby Bloomberg, founder and president of Bloomberg Marketing
- Mike Street, digital consultant
- Jeremiah Owyang, chief catalyst and founder of Crowd Companies
- Matthew Ricketts, president and chief experience officer at Better Life Maids
- Britt Farrar, social media manager at CarMax
- Clint Hughes, vice president of marketing at MediGain
- Mark Schaefer, marketing consultant and author
- Wendy Harman, director of information management and situational awareness at American Red Cross
- Christopher Barger, senior vice president of global digital at Porter Novelli
- Eric Brahney, director of corporate communications at Catapult Technology
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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