Beltsville, MD (PRWEB) August 25, 2014
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today announced its "Master PR Measurement” webinar featuring award-winning communicator and Zoetica Media founder Kami Huyse on Sept. 17 at 2 p.m. ET. The online lecture is part of Measurement Week, a worldwide campaign sponsored by the International Association for the Measurement and Evaluation of Communication (AMEC) to highlight the importance of measurement in communications.
The instructional, hour-long webinar will focus on how creating an effective public relations (PR) measurement strategy will lead to increased efficiency and productivity, empowering PR pros to build stronger relationships and craft more intelligent pitches.
PR pros know they need to measure their campaigns, but can struggle with how to do so. During Huyse’s webinar, attendees will learn five approaches to measuring social media, ways to calculate their return on investment, and how to leverage brand case studies to perfect their measurement strategies. Attendees will also understand how best to utilize the Barcelona Principles, the popular guidelines established by AMEC to measure the efficacy of PR campaigns.
Also in conjunction with AMEC’s Measurement Week, Vocus and Cision will host Measurement Week in NYC, a weeklong series of free events examining the state of big data and analytics. The series will bring 16 industry experts and thought leaders including Mark Schaefer, Peter Shankman, Chris Penn and Shonali Burke to discuss the state and future of measurement as it applies to PR, business and communication. Registration is free and open to the public at http://us.cision.com/measurement-week.
All Vocus webinars are free and open to the public. Register for the webinar by clicking here. On-demand replays of the webinar will be available to registered attendees for three months. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.