Vocus Delivers “The Marketer’s Guide to Social Media 2014”

Guide takes readers through 2014’s pivotal trends – Facebook is not dead, new networks appear daily, and visual media is the common language

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This
Social media is constantly evolving and continues to mature. To succeed in social, marketers will need to develop comprehensive listening strategies, cut through the noise with native ads, post visuals, and craft mobile campaigns. -CMO You Mon Tsang

Beltsville, MD (PRWEB) April 15, 2014

Vocus, Inc.(NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released “The Marketer’s Guide to Social Media 2014,” a guide that reveals 2014’s social media trends so marketers know how and where to invest resources. Key highlights include cross-channel marketing, micro-video, and the art of the hashtag from marketing experts like Ekaterina Walter, Jason Falls and Michael Stelzner.

The guide identifies and provides an analysis of eight major trends for 2014, including:

  • Content goes interactive and immersive
  • Words aren’t out, but visuals are definitely in
  • Native advertising goes native
  • Facebook is (not) dead
  • Content gets richer
  • Social media grows up
  • Social media is mobile media

“Social media is constantly evolving and continues to mature,” said Vocus Chief Marketing Officer You Mon Tsang. “It can be a daunting task for marketers to keep pace. To succeed in social, marketers will need to develop comprehensive listening strategies, cut through the noise with native ads, post visuals, and craft mobile campaigns.”

“The Marketer’s Guide to Social Media 2014” guide is available as a free download here.


About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.