NBA Player Kevin Séraphin Selects Vocus to Power Expansion of Photo Editing App

HDR photo app maker ThorolGraffix to increase reach and downloads with leading marketing automation platform and consulting services

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This
For the next stage of ThorolGraffix's growth, we have to be smart. We realize that we can’t do it all ourselves, and Vocus’ sophisticated marketing automation platform coupled with the marketing strategists is the formula we’ll need to drive expansion.

Beltsville, Maryland (PRWEB) June 16, 2014

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today announced that ThorolGraffix selected the Vocus Marketing Suite and Consulting Services to increase the number of downloads and active users of its HDR photo editing mobile app, which was released on the iTunes App Store in February 2014. By leveraging the Vocus Marketing Suite and Vocus’ team of consultants, ThorolGraffix will strategize, execute and analyze its marketing campaigns to expand usage of its mobile app.

Founded by Washington Wizards player Kevin Séraphin and professional photo editor Joshua Prendergast, ThorolGraffix’s mobile app was downloaded over 10,000 times within the first few days of its release earlier this year. Press release distribution through PRWeb and social media marketing powered the app’s launch and initial success.

As an avid technology enthusiast, Séraphin partnered with Prendergast after discovering his work on social media. The two launched ThorolGraffix after receiving business advice from Dallas Mavericks Owner and ABC’s “Shark Tank” Panelist Mark Cuban.

With the popularity of photo editing apps and immense competition in the marketplace, ThorolGraffix will use the Vocus Marketing Suite and its team of consultants to craft a long-term strategy to become the go-to photo enhancement tool for photography and social media enthusiasts.

“ThorolGraffix’s release on the App Store realized impressive initial results, with thousands of downloads and quickly earning a four-star rating,” said Séraphin. “For the next stage of its growth, we have to be smart. We realize that we can’t do it all ourselves, and Vocus’ sophisticated marketing automation platform coupled with the marketing strategists on its Consulting Services team is the formula we’ll need to drive ThorolGraffix’s expansion.”

ThorolGraffix began working with Vocus in May 2014.

###

About ThorolGraffix
ThorolGraffix is a mobile app available in the iTunes App Store that lets users turn an everyday photo into a unique and beautiful piece of art. With the ThorolGraffix filter, users photos come alive like never before, all in the matter of seconds with the easy to use interface. For more information, visit http://www.thorolgraffix.net.

About Vocus
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.