The Vocus Marketing Suite, and in particular, its Buying Signals™ functionality is an amazing tool that connects social media with sales. The SoMe Awards committee was proud to present the company with the Social Tool of the Year award.
Beltsville, MD (PRWEB) May 23, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, was awarded “Social Tool of the Year” for its Marketing Suite during the 6th Annual 2014 SoMe Awards last night in Portland, Ore.
The SoMe Awards honor the best social media campaigns and products by marketing agencies, in-house teams and freelancers across the United States.
The Vocus Marketing Suite was selected for its impressive lineup of social features, including:
This technology monitors and filters millions of tweets from prospects looking to buy a product or service to connect businesses with the right prospects at the right time. These leads are delivered to a one-stop dashboard.
This tool filters and suggests content, conversations and influencers to engage with across social channels.
This feature tracks and records every engagement with prospects across email, landing pages, news releases and website visits. It identifies contacts’ social identities (matching email addresses to social media profiles), and highlights their tweets and profiles with just one click.
By integrating with Facebook, Twitter, LinkedIn, Google Analytics and Bitly Analytics, this tool tracks likes, follows and shares, all in one place. It highlights which posts are working, as well as the demographics and geography of a company’s social network. It records how often a brand is mentioned, re-tweeted and followed.
“The Vocus Marketing Suite, and in particular, its Buying Signals™ functionality is an amazing tool that connects social media with sales,” said Daniel Kawamoto, a SoMe Awards spokesperson. “They do it in a way that is natural and meets consumers at their point of need. The SoMe Awards committee was proud to present the company with the Social Tool of the Year award.”
The 2014 SoMe judges included Jonah Sachs, co-founder and chief executive officer of Free Range Studios; Billie Goldman, partner marketing manager of Intel Corporation; Toni Wallace, director of strategic marketing at Sony Music Entertainment; Pamela Rutledge, Ph.D, MBA, director of Media Psychology Research Center; and Jerri Lynn Hogg, social media psychology specialist.
“Social buying has become incredibly important in modern business,” said Vocus Chief Marketing Officer You Mon Tsang. “Social media has transformed the way people purchase virtually everything. At Vocus, it’s our goal to not only create innovative social products, but to help our clients easily and effectively reach and nurture their customers where they are. Getting recognized by leaders in the social media space as the best social product against stiff competition is a tremendous honor.”
Keynoted by Brian Solis, the 6th Annual SoMe Awards and Forum featured winners in 11 categories. Past winners include McCann Erickson, TEDx, NCAA and The Business Journals.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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