“Fix Your Broken Content Strategy” Webinar With Arik Hanson Announced

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Content marketing expert Arik Hanson to discuss how to consistently create winning content during upcoming Cision webinar

Cision, a leading provider of cloud-based public relations and social software, today announced its “Fix Your Broken Content Strategy” webinar on Nov. 13 at 2 p.m. ET featuring Arik Hanson, principal of marketing and communications consultancy at ACH Communications. This instructional, hour-long webinar will teach public relations (PR) practitioners how to create compelling social content, the pros and cons of outsourcing and insourcing, and how to improve their content strategy for the long term.

Content is king and every brand wants to leverage it for maximum results. To produce quality content on a consistent basis, PR practitioners need more than luck, but a winning content strategy. During his upcoming webinar, Hanson will teach attendees how to plan, create and amplify content, measure its impact, and easily replicate success.

All Cision webinars are free and open to the public. Register for the webinar by clicking here. On-demand replays of the webinar will be available to registered attendees for three months. An archive of recent webinars is located here.


About Cision
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 120,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit http://www.cision.com or follow @Cision on Twitter.

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