2015 PR Tech and Global Brand Perception White Papers Released

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New Cision reports include“PR Tech: What’s in Store for 2015?” and “The Importance and Challenges of Global Brand Perception”

Cision, a leading provider of cloud-based public relations and social software, released two white papers this month: “PR Tech: What’s in Store for 2015?” and “The Importance and Challenges of Global Brand Perception.”

With these resources, public relations (PR) practitioners will be able to thrive in the golden age of PR by leveraging unprecedented technology and social intelligence software, empowering them to create more effective campaigns in 2015.

“PR Tech: What’s in Store for 2015?”
Public relations is turning into a data-driven practice. Evolving technology and tools complement this movement. Technology in modern-day PR is changing everything from how practitioners measure success to better tracking first-touch attribution within the sales cycle. With this white paper, public relations practitioners will discover how technology tools are evolving and impacting PR best practices and get actionable takeaways for their 2015 PR plans.

The “PR Tech: What’s in Store for 2015?” white paper is available for free by clicking here.

“The Importance and Challenges of Global Brand Perception”
Tech-savvy communicators have long used social media to surface brand conversations, engage audiences and avert crises. Now, as social, mobile and big data become ubiquitous, global brands are using social intelligence to offer a holistic view of brand health and inform business decisions. With this report, practitioners will learn how to better analyze and predict brand success using social data.

The “The Importance and Challenges of Global Brand Perception” report is available for free by clicking here.

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About Cision

Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit http://www.cision.com or follow @Cision on Twitter.

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Breeanna Straessle
Cision
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