Dallas, TX (PRWEB) April 11, 2014
Global and China Display Driver & Touch IC Industry Report, 2013-2014 involves the followings:
In 2013, global display driver IC market size skyrocketed by 10.7% to USD 6.882 billion, and is expected to be worth USD 7.278 billion in 2014, with an increase of 5.6%. The rise in the display driver IC market scale can be attributed to the factors below:
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The most noteworthy in Driver IC industry in 2014 is the sale of Display Driver IC unit by Renesas. Since its inception, Renesas has operated in the red. In order to dig its way out of losses, the company sold some non-core assets, while its medium and small-sized Display Driver IC unit is fairly profitableprofitable. Renesas is a principal supplier of driver IC for Apple phones, but its main business comes to MCU. Broadcom, Synaptics and Novatek will be the most likely buyers. Especially, Synaptics, a leading company in touch IC market, would become a dual leader in medium and small-sized Display Driver IC and Touch IC markets, if its bid for Renesas succeeded.
For its future trend, the touch IC of mobile phone is to be integrated mainly driven by cost and technology. Technically, it can be integrated with either Driver IC or AP, with the former being expected to be the mainstream. In addition to cost cuts, On-cell/In-cell technology is more suitable for integrating Driver IC and Touch IC. As parts of LCD display module, Driver IC and Touch IC can be completely independent of AP. It is expected that TDDI (Touch Display Driver IC) will start to be shipped progressively from the second half of 2014.
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Another trend in Touch IC field is In-cell and On-cell. In the past, On-cell was mainly expensive and noble AMOLED panel. However, from the year 2014, we will see a-Si LCD mobile phone panel equipped with On-cell Touch to be shipped from Taiwanese and Chinese companies, including AUO, Innolux, CPT, Hannstar, BOE and Tianma, etc. It is expected that 5%-10% of China’s mobile phone industry will be provided with On-cell Touch LCD. Several IC tycoons are producing On-cell Touch IC, among which Synaptics releases its production at the fastest pace, followed by FocalTech.
In Touch IC market, as mid- to lower range mobile phones have no interest in multi-point touchscreen, the mainstream market is still dominated by self capacitance Touch IC, which has a relatively low entry barrier and is faced with fierce price war. Relying on its advantages in supply chain, Taiwanese players can achieve the lowest costs, forcing mainland peers out of the market, but do not make handsome profit. In 2013, Touch IC market size edged up only 7.4%, and its growth rate will continue to slow in the future.
The driving force of the market is in Touch IC field of In-cell/On-cell. Although its market is large, the low- and medium-end market generates meager profits.
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