Vocus Announces January Webinar Schedule

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Webinars encourage attendees to evolve the marketing mix with native advertising and new trends in mobile campaigns

Vocus Marketing Cloud
In a noisy marketplace, these webinars will enable marketers to use these tactics to more strategically reach audiences in 2014. - Vocus Chief Marketing and Product Officer You Mon Tsang.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software and consulting services, announced two upcoming webinars in January. These instructional, hour-long sessions will show marketers how to go beyond standard tactics and utilize native advertising and mobile apps to reach their goals in 2014.

Jan. 8, 2:00 p.m. EST: Getting Results With Native Ads
Jan. 22, 2:00 p.m. EST: Mobile in 2014: What You Need to Know

Marketing and public relations professionals are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust? Edelman Chief Content Strategist and Ad Age columnist Steve Rubel will clarify the role of sponsored content during the Jan. 8 webinar.

From low-energy Bluetooth beacons to Google Glass, 2014 will change “There’s an app for that” to “There’s an app for everything.” On Jan. 22, webinar attendees will journey into the changing world of mobile with Savvy Apps Founder and Chief Executive Officer Ken Yarmosh and learn how to nurture prospects and future customers better with apps designed for emerging technologies.

“Marketing is continually evolving and the onset of native advertising and new technologies in mobile campaigns are powerful examples of that,” said Vocus Chief Marketing and Product Officer You Mon Tsang. “In a noisy marketplace, these webinars will enable marketers to use these tactics to more strategically reach audiences in 2014.”

All Vocus webinars are free and open to the public. They start at 2:00 p.m. EST unless otherwise noted. Register for each webinar by clicking the links above. On-demand replays of these webinars are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.


About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software and consulting services enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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