In a noisy marketplace, these webinars will enable marketers to use these tactics to more strategically reach audiences in 2014. - Vocus Chief Marketing and Product Officer You Mon Tsang.
Beltsville, MD (PRWEB) January 07, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software and consulting services, announced two upcoming webinars in January. These instructional, hour-long sessions will show marketers how to go beyond standard tactics and utilize native advertising and mobile apps to reach their goals in 2014.
Marketing and public relations professionals are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust? Edelman Chief Content Strategist and Ad Age columnist Steve Rubel will clarify the role of sponsored content during the Jan. 8 webinar.
From low-energy Bluetooth beacons to Google Glass, 2014 will change “There’s an app for that” to “There’s an app for everything.” On Jan. 22, webinar attendees will journey into the changing world of mobile with Savvy Apps Founder and Chief Executive Officer Ken Yarmosh and learn how to nurture prospects and future customers better with apps designed for emerging technologies.
“Marketing is continually evolving and the onset of native advertising and new technologies in mobile campaigns are powerful examples of that,” said Vocus Chief Marketing and Product Officer You Mon Tsang. “In a noisy marketplace, these webinars will enable marketers to use these tactics to more strategically reach audiences in 2014.”
All Vocus webinars are free and open to the public. They start at 2:00 p.m. EST unless otherwise noted. Register for each webinar by clicking the links above. On-demand replays of these webinars are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software and consulting services enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, capture and keep customers, and measure and improve marketing effectiveness. More than 17,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
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