OutMarket Hosts Engagement Marketing Webinar for Nonprofits

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Webinar to demonstrate how ‘for-profit’ marketers are leveraging engagement marketing and how it can apply to nonprofits

OutMarket, a provider of marketing automation software and services, today announced its “Beyond the Campaign: Engagement Marketing for Nonprofit Organizations” webinar on November 20 at 2 p.m. ET. This instructional, hour-long webinar will feature guest Lori Wizdo, Principal Analyst at Forrester Research, Inc., who will teach nonprofit marketers how to acquire customers faster, have shorter conversion cycles, increase customer lifetime revenue and provide better customer experiences.

Traditional, one-off campaigns have lost power as a tactic to attract new buyers, especially as buyers go through their own personal, long and often complex journeys. Engagement marketing focuses on personalized customer interaction and yields customer insight that cannot be replicated by traditional marketing methods or third-party data sources. “Beyond the Campaign: Engagement Marketing for Nonprofit Organizations” will draw insight from these tactics executed by ‘for-profit’ marketers and provide actionable items for nonprofit marketers.

Key takeaways from the webinar will include:

  •     Why the tactics of ‘for-profit’ marketers are more relevant than ever for NPOs
  •     Why you must re-think your engagement strategy
  •     How to develop an engagement strategy
  •     How to operationalize the engagement strategy – from attraction to advocacy

Register for the webinar by clicking here.

All OutMarket webinars are free and open to the public. On-demand replays of the webinar will be available to registered attendees for three months. Upcoming webinars and events, as well as archived webinars can be found here.

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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Stacey Miller
OutMarket
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since: 07/2014
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