Beltsville, MD (PRWEB) July 21, 2014
Vocus, Inc., a leading provider of cloud-based marketing and public relations software, today launched the Summer ’14 Release of the Vocus Marketing Suite, including specific enhancements in social, customer insights, landing page customization and customer analytics. The updates focus on providing marketers with deeper customer data to execute more targeted and effective campaigns.
Integration of data is a top priority for marketers looking to garner more valuable insights from prospect and customer engagement. Importing custom sets of data and utilizing that data intelligence to target prospects is key to any marketing organization. Furthermore, highlighting these custom data sets in the Vocus Marketing Suite and observing from one dashboard which online marketing channels are providing returns helps to shape marketing strategies and more adequately dedicate resources to the tactics with the greatest return on investment.
“The Summer ’14 Release continues our focus on offering a state-of-the-art marketing automation platform that is easy to use for our customers,” said Abby Hammer, senior product manager for the Vocus Marketing Suite. “It’s imperative for marketers to use data to generate actionable insights and make informed decisions, which is why this product update has a strong focus on reaching and understanding customers through automated reporting and analysis.”
The updates included in the Summer ’14 Release provide marketers six new advantages:
To learn more about the Vocus Marketing Suite Summer ’14 Release, please visit http://www.vocus.com/software.
Vocus provides leading cloud-based marketing and public relations software enabling companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.