Vocus enables us to leverage a single source for our marketing & communications needs. We can easily send out emails, distribute press releases & track the results of all our efforts with one tool.
Beltsville, MD (PRWEB) March 31, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, customer Econolite Group, Inc. uses the Vocus Marketing Suite to strengthen its position as a leader and authoritative resource among engineers, publications, elected officials and decision makers within the transportation industry.
“Vocus enables us to leverage a single source for most of our marketing and communications needs,” explained Econolite Group Director of New Media Frank Provenzano. “Before Vocus, we contracted with multiple service providers. Now we can easily send out emails, distribute press releases, and track the results of all our efforts with one tool.”
To integrate multiple tactics, Econolite Group uses the suite’s Campaign Management tool to centralize its email marketing, social media outreach, press release distribution, and other activities, as well as assess the effectiveness of each channel in real time.
News Releases help Econolite Group position itself as a thought leader among its target audience. Vocus’ news releases feed to major search engines like Google, Yahoo! and Bing. They’re also sent to major trade publications in the transportation industry.
Econolite Group’s marketing team uses the solution’s Integrated Email functionality for segmenting, building messages, A/B testing and email tracking to keep its audience up-to-date and informed about the company’s news and resources.
The company began using the Vocus Marketing Suite in January 2013.
About Econolite Group
Econolite Group (http://www.econolitegroup.com) continues to be at the forefront of the Intelligent Transportation Systems (ITS) evolution, enabling the global deployment and implementation of smart mobility strategies. Established in 1933, Econolite Group is a pioneer in the transportation management and evolving ITS industries. Econolite Group’s nine-decade heritage of excellence and transportation firsts is unrivaled. This foundation, combined with its commitment to quality, innovation and brand leadership, remains at the core of Econolite’s continuing strategy for growth and increasing its capabilities to benefit customers worldwide.
Econolite Group’s focus has always been to provide customers with the best possible ITS solutions. Its mission, brand promise, and breadth of products reflect its unwavering commitment to provide customers with the solutions that increase mobility, safety and enhance quality of life. Econolite Group and its group of companies; Econolite, Econolite Canada, Safetran, and Aegis ITS, combine unparalleled ITS industry experience with software, hardware and systems engineering capabilities to provide one of the broadest portfolio of ITS solutions.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.
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