Herald Publishing Company Selects Vocus Marketing Suite to Launch New Business Unit and Support Multiple Brands

Share Article

The 164-year-old publishing company to utilize the Suite’s social media, email, landing page and SEO features to connect with locals, tourists and small to medium-sized businesses

News Image
With Vocus, we’re getting high-quality software, coupled with comprehensive support and training, to execute our email, social media, landing page, SEO and content monitoring marketing. - Herald Publishing Company Advertising Manager Joseph Romero

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced Herald Publishing Company, Inc. has selected the Vocus Marketing Suite for its marketing automation needs. Established in 1850, the Tecumseh, Mich. local publishing leader will use the platform in support of its four brands, including a new business unit, Herald Brand Marketing.

Known for its award-winning journalism, photography and design, the longtime publisher of The Tecumseh Herald and Homefront Magazine, and owner of Downtown Printing, recently launched Herald Brand Marketing to leverage the expertise of its creative, editorial and advertising teams to provide high-caliber marketing, Web design and print services for local businesses. In crafting a cohesive strategy to unify all four business divisions while bringing the latest to market, Herald Publishing Company selected Vocus Marketing Suite for its comprehensive suite of tools and high-quality support.

“Our traditional print company has evolved over the last century and a half, and is much more digitally focused today,” said Herald Publishing Company Advertising Manager Joseph Romero. “With that evolution and the onset of new brands, comes a more sophisticated marketing strategy that needs a powerful marketing automation tool to drive success.”

“With Vocus, we’re getting high-quality software, coupled with comprehensive support and training, to execute our email, social media, landing page, SEO and content monitoring marketing,” continued Romero.

Herald Publishing Company’s marketing team will use the Suite’s Integrated Email functionality to power its comprehensive email marketing, including segmented campaigns, Message Builder™, A/B testing, social sharing and email tracking with Google Analytics integration.

The Suite’s Landing Pages tool will also be used to drive, track and measure action on email, social and website initiatives, while Local Listings will be used to maintain accurate, updated information on the hundreds of local sites listing Herald Publishing Company’s businesses. The one-stop resource will manage these profiles in one dashboard.

Herald Publishing Company began working with Vocus in April 2014.


About Herald Publishing Company
Located in Tecumseh, Herald Publishing Company, Inc. provides locally focused publishing and marketing opportunities to Southeast Michigan. Like no other source, it understands the people, places and rich heritage of Tecumseh and surrounding areas. Herald Publishing Company has several business brands that all work together to celebrate the charm of small-town living. The brands include The Tecumseh Herald, Lenawee County’s oldest newspaper (since 1850); Homefront Magazine, focused on Tecumseh Area Living; Downtown Printing, servicing small to medium-sized businesses; and Herald Brand Marketing, a new Southeast Michigan marketing agency. The combined efforts serve as a multi-dimensional source of premiere story telling in Lenawee County and surrounding areas.

About Vocus
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Breeanna Straessle
+1 301.479.3921
Email >
Follow us on
Visit website