Vocus Announces July Webinars With Tom Martin and Nichole Kelly

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Attendees will learn how to market to prospects during their self-education stage and how to measure social media’s return on investment.

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today announced two upcoming webinars in July. These instructional, hour-long sessions will be lead by Tom Martin, author of “The Invisible Sale,” and Nichole Kelly, CEO at Social Media Explorer | SME Digital.

Digitally empowered customers self-educate and make purchase decisions before businesses even know they are looking. How can brands leverage this and market to the modern consumer? Learn how to identify prospects’ pain points via social media, build relationships with prospects and create more targeted content without increasing workload from Converse Digital Founder Tom Martin. During his Vocus webinar on Wednesday, July 9, attendees will learn how to spend less time cold calling and more time attracting qualified leads.

Eighty-eight percent of marketers consider measuring social media ROI a top priority, but often they rely on fan, follower and share counts. What about the bottom-line results that matter? Learn to show social’s impact on sales volume, revenue and cost with measurement expert Nichole Kelly during her Vocus webinar on Wednesday, July 23. Attendees will get tips from Kelly on how to show quantifiable success by translating social metrics into business ones.

All Vocus webinars are free and open to the public. Register for the webinars by clicking the links above. On-demand replays of the webinar are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.

About Vocus
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.

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