Beltsville, MD (PRWEB) June 18, 2014
Vocus, Inc., a leading provider of cloud-based public relations and marketing software, announced today five new appointments to its senior leadership team, including:
The new team, built entirely through promotions from within Vocus, joins Chief Executive Officer Peter Granat and Chief Financial Officer Jack Pearlstein.
“Our new leadership team has a depth of experience at Vocus and a tremendous understanding of our work,” said Granat. “The team firmly grasps the changing environment for PR professionals, and that’s critical for today’s industry leaders. This marks the first step in the new strategy we’re developing for Vocus as we continue to meet the evolving needs of our customers."
Vocus also announced the formation of distinct business divisions for its PR Suite, Marketing Suite and iContact products. The PR Suite, which includes Public Relations, Government Relations, PRWeb and Help a Reporter Out (HARO), will be led by Peter Granat. The Marketing Suite will be led by You Mon Tsang as Chief Executive Officer and Mark Heys as Chief Technology Officer. Alexander will lead iContact and report to Peter Granat.
Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.com or call (800) 345-5572.