We were looking to maintain the Movember ideology present at all time while applying some of our own personality and reaching out to the mobile developer community to ignite a passionate response to help people. - Anurag Kumar, CEO of iTexico
Austin, Texas (PRWEB) December 30, 2013
iTexico, an Austin based nearshore web and mobile app development company, has announced that they recently donated all funds raised in November to a local charity center in Guadalajara, Mexico. iTexico is supported by Dawcons, a software development company located in Guadalajara, Mexico. During November 2013, both tech companies joined forces to reach the mobile app developer ecosystem in the US and Mexico to raise funds for charity and create awareness for health care issues.
During the month of November, iTexico joined the Movember campaign with a little twist to make it its own. Because of the lack of official presence of Movember in Mexico, the team at iTexico decided to make their own campaign. “We were looking to maintain the Movember ideology present at all time while applying some of our own personality and reaching out to the mobile developer community to ignite a passionate response to help people. We knew that developers are kind at heart and we just needed to find the right way to ask for their help in making people’s lives better. The response was marvellous and we are very proud of our community,” said Anurag Kumar, CEO of iTexico.
The dynamic that took place on iTexico’s Facebook page, consisted of asking for volunteers, members of iTexico and Dawcons, to clean shave their beards and grow a new moustache. The before and after pictures of the volunteers were uploaded to the company’s Facebook page communicating that for every like on the members photos, the company would donate around a dollar in Mexican currency ($10 Mexican pesos) to a local charity.
After a full month of activity on iTexico’s social networks, the results were in and the general response for the Movember campaign was very satisfactory with a very active response from the mobile development community. At the end of the month, the amounts of likes gathered from web and mobile app developers surpassed was just shy of 2700.
“The support of the people was amazing. We received a lot of likes in the first couple of pictures and also the links that we sent about important facts for men’s health had a good response. It’s incredible how people join forces for a greater cause and how much awareness we can help to create through fun dynamics like these,” said Guillermo Ortega, COO of iTexico.
“Our Movember campaign primarily aimed to support local charities in Guadalajara, Mexico, where the company’s nearshore delivery center is located and where it hosts more than 70 professionals in the areas of web and mobile UX/UI design, architecture, native and cross-platform development, testing and QA. Supporting a local charity was a core part of the campaign and the team worked hard to make this happen. Movember is about men’s health and mental care, but we wanted it to make it work on a local level and directly impact and improve people’s lives. So between the companies we looked up for a cause we could help with and found a great charity center,” said David Sandoval, Marketing Manager at iTexico.
iTexico and Dawcons helped a local charity center in Guadalajara called the Fray Antonio Alcalde Shelter and donated more than two thousand dollars which will go directly to the people in need.
José Trinidad, 42, needed help with medicines for his larynx tumor; Jesús Gudiño, 45 needed help for a treatment for his prostate cancer. Yolanda Pérez, who is only 19, was diagnosed with leukemia and needed to take very expensive shots every day. iTexico has already received letters of gratitude from the people they’ve helped through this initiative.
iTexico’s vast majority of young developers are men and that’s why the company was interested in participating in Movember.
“As we’ve said before, we have many mobile app development experts at our delivery center in Mexico and we’re always looking to provide them with the best health care benefits out there. Movember was a different way of showing our interest and help make a difference in someone’s life,” said Anurag Kumar, CEO of iTexico.
For more information about Movember and about how you can help to increase health awareness, please visit Movember.com.