Shopsocially’s A/B Testing Framework Helps Retailers Measure the Incremental Benefits of Social Commerce

Internet retailers can now measure the incremental benefits of using onsite social media apps using ShopSocially’s A/B Testing framework.

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Shopsocially’s A/B Testing Framework Helps Retailers Measure the Incremental Benefits of Social Commerce

Shopsocially’s A/B Testing Framework Helps Retailers Measure the Incremental Benefits of Social Commerce

'A sophisticated feature like A/B Testing is the true enabler for a data-driven social commerce strategy that will perform best for retailers.' - Jai Rawat, CEO, ShopSocially

Mountain View, California (PRWEB) December 31, 2013

ShopSocially, the leader in social commerce, has announced addition of an A/B Testing framework to its platform. Internet retailers can now measure the exact incremental business benefits accrued by adding onsite social commerce modules on their e-commerce websites. Customers on ShopSocially platform can now evaluate and quantify the precise impact of social media on sales conversion and revenue.

The A/B Testing framework helps an e-commerce site in two ways:

1. Assessing the impact of onsite social commerce campaigns -
Retailers can use ShopSocially’s A/B Testing framework to split website traffic so that some users are exposed to a social commerce campaign while others are not. With all other parameters remaining constant, this will establish conclusively the impact of presence of social media on sales conversion and revenue for an e-commerce site.

2. Optimizing onsite social commerce campaigns -
Retailers can split website traffic and show different versions of a social commerce campaign to different sets of users. These versions can have different campaign creative, incentive or layout. By measuring the impact of different campaign versions on sales conversion and revenue, retailers can identify the best-performing version and have data-driven intelligence to ramp up their social media efforts.

Retailers are well aware of the influence of social media on customer engagement and its role in enhancing the purchase intent on e-commerce websites. However quantifying this influence and translating it into tangible and accurate business benefits has always been a challenge. A/B Testing framework on ShopSocially platform allows retailers to measure the impact of social media in precise business metrics like increase in sales conversion rate and revenue uplift. As shown in the pictorial representation of the sales funnel performance of the two A/B Testing scenarios for a retailer, a 10% gain in sales conversion rate was observed when users were exposed to social commerce app.

ShopSocially platform already offers retailers advanced features like audience targeting, incentive management, auto-scheduling and accurate reporting of every click on its platform. The A/B Testing framework is a significant addition to this set of advanced features that retailers have access to on the ShopSocially platform.

“Internet retailers are getting creative with their usage of social media to drive revenue uplift and are demanding intelligent tools to measure the incremental benefits for their business,” said Jai Rawat, CEO of ShopSocially. “A sophisticated feature like A/B Testing is the true enabler for a data-driven social commerce strategy that will perform best for retailers.”

About ShopSocially

ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.

ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include purchase sharing, fan acquisition, shopping community, social SEO, social photo testimonials on mobile and more.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/contact-shopsocially.html.


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