PCM of California Continues Strong Growth Trend in 2013

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Success means enhanced services and greater array of resources for clients of Orange County-based Associa company

Our growth, coupled with Associa’s commitment to investing in client services, has allowed us to make significant improvements to the way we do business. In 2014, PCM clients will see the difference, enjoying an expanded and unmatched menu of services.

PCM of California, Inc. (PCM), an Associa company, and the leading provider of community association management services throughout southern California and southern Nevada, announced today that the end of 2013 marked the conclusion of its strongest year ever.

In total, the company signed 22 new clients in 2013, totaling more than 8,000 units. Highlights include the 800-unit Bell Canyon Association near Calabasas, California; the 558-unit Solera community near Bakersfield, California and the 405-unit Seagate Colony in Aliso Viejo, California.

In addition, the company recently signed contracts to manage the new Baker Ranch community being developed by Shea Homes and Toll Brothers, located in Lake Forest, California, as well as with The Irvine Company to manage the communities of Cypress Village and Stonegate in Irvine, California.

But more than anything, explain PCM officials, this growth, along with the resources provided through parent company Associa, uniquely positions the company to offer clients an array of resources and services unmatched in the industry.

“We’ve always taken great pride in the level of customer service, Board training and Internet Technology solutions we provide our clients,” explained PCM’s CEO Donny Disbro. “Now, with the new services and resources being rolled out, we’ll have the opportunity to offer significantly better living to residents of PCM-managed communities well into the future.”

Many of the resource enhancements PCM initiated in 2013 revolved around increased staffing levels and a re-organization of client services. New hires and promotions this year included:

  •     Gregg Evangelho, Regional Vice President
  •     Elise Trent, Vice President of Human Resources
  •     Joely Mazzotti, Vice President of Community Development
  •     Rick Zarski, Executive Director of Training

“The addition or repurposing of these and other top-shelf pros allows us to remain steadfast in our commitment to providing first-class customer service at a time of significant business expansion,” continued Disbro.

Along with the various personnel additions and shifts, PCM also introduced a new slate of services to better meet the needs of its clients.

This includes the establishment of transition services for new clients in which a dedicated team of PCM staff members work closely with the association’s Board throughout the onboarding process. This allows staff to ensure that the association’s documents are in order from the outset of the relationship and services continue uninterrupted through the transition. PCM also bolstered its client accounting department, offering onsite accounting services at meetings for budget preparation and financial reviews. Finally, enhanced professional development and training opportunities will equip staff with the latest tools to better meet the needs of its clients.

In early 2013, PCM announced the hiring of new Chief Marketing Officer Isaiah Henry to oversee an aggressive and dynamic new marketing and branding campaign geared toward positioning PCM and Associa as the true leaders in the market. The campaign – Better Living. Maintained. – effectively captures the essence of the company’s mission. It has also instilled a sense of excitement and pride among PCM employees while generating significant interest from current and prospective clients.

Henry explained: “This new branding platform ideally reflects the passion for what we do here at PCM, which is dedicating ourselves on a daily basis to the end goal of enhancing the lives of those residing in PCM-managed communities.”

Perhaps the most significant of the company’s resource investments has been in the area of Internet Technology. In April, PCM promoted Chuck Holland to Senior Vice President of Client Operations and Technology to manage the process. Having served on PCM’s management team since 1997, Holland uniquely understands how IT must be harnessed in order for the company to provide first-class customer service.

“PCM is the industry leader in innovative customer service platforms,” explained Holland. “With the resources necessary to truly leverage emerging technologies, we have the ability to offer online tools that bring tremendous efficiencies for association Board members and residents alike.”

PCM officials are confident that the investments made in 2013 will have profoundly positive impacts.

“Our growth, coupled with Associa’s commitment to investing in client services, has allowed us to make significant improvements to the way we do business,” concluded Disbro. “In 2014, PCM clients will see the difference, enjoying an expanded and unmatched menu of services. I’m excited about the future of this company.”

About PCM of California, Inc.
PCM of California, Inc., an Associa company, specializes in the management of Common Interest Developments of homeowner associations for family oriented master-planned developments, resort-style master-planned communities, active-adult master-planned communities, condominium associations and boutique communities throughout Southern California and Southern Nevada.

With headquarters in Lake Forest, Calif., PCM and its companies employ a staff of more than 1,500 people. PCM has offices serving all of Southern California and Southern Nevada and is recognized by the Multi Housing Council as one of the county’s largest managers of common interest developments. Management services by PCM are backed by state-of-the art Internet technology and comprehensive financial and management systems. For additional information, please contact PCM at 800.369.7260 or at http://www.pcminternet.com.

About Associa
Building successful communities for more than 30 years, Associa is North America’s largest community association management firm and serves its clients with local knowledge, national resources and comprehensive expertise. Based in Dallas, Associa and its 8,000 employees operate more than 150 branch offices in the United States, Mexico and Canada. To learn more about Associa and its charitable organization, Associa Cares, go to http://www.associaonline.com and http://www.associacares.com. Find us on Facebook (http://www.facebook.com/associa), follow us on Twitter (http://twitter.com/associa) and LinkedIn (http://www.linkedin.com/company/33264).

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