It was vital that we made sure their branding had prominence on the stand, as well as ensuring there was enough shelving around the stand to display their amazing product.
Poole, Bournemouth, Dorset (PRWEB UK) 31 December 2013
Chicago based Garrett Popcorn recently commissioned UK modular exhibition stand designers Quadrant2Design, to design and build their exhibit at the prestigious BBC Good Food Show.
Shell Scheme Booths, like the stand space booked by Garrett Popcorn, are often hard to make an impression with.
At most exhibition halls, roughly 50% of the Exhibition spaces are Shell Scheme Booths, and because they all have the same rigid walls and ceiling grids, it’s hard to stand out from the crowd and entice visitors to your stand.
"However, with Quadrant2Design's Prestige System, we managed to help our client Garrett Popcorn do just that," says Design Director Chloe Anderton.
Garrett Popcorn first opened their Shop in Chicago in 1949, making fresh and delicious homemade popcorn in old-fashioned copper kettles, and have since created flavours such as Caramel Crisp, Cheese Corn and Almond.
Garrett Popcorn had a 5m x 3m Shell Scheme Booth booked at the BBC Good Food Show in November 2013, and were eager to have a modular exhibition stand that they could use again at different venues and in different configurations.
The brief from Garrett Popcorn stated that they wanted significant counter space to serve their popcorn from, but also wanted to incorporate shelving and a storage area into their stand space as well. They also wanted their branding to be strong and have a ‘shop’ feel to the whole exhibition stand.
Chloe explains: "It was vital that we made sure their branding had prominence on the stand, as well as ensuring there was enough shelving around the stand to display their amazing product."
The initial design that was created for them using the Prestige Events System, featured their striped awning and wood effect branding. As well as this, there was an extra central tower featuring integrated showcases to display more of their popcorn buckets.
Quadrant2Design design and build modular exhibition stands at all UK and European venues. Initial exhibition stand design proposals are free of charge and without obligation.