New York, NY (PRWEB) January 09, 2014
Direct Marketing News has announced that Bonin Bough, VP of Global Media and Consumer Engagement for Mondelēz International, will be a keynote presenter at the 2014 Marketing&Tech Partnership Summit, to be held on January 28 in New York. The Summit is dedicated to exploring ways in which marketers can collaborate with their technology colleagues—whether in IT, data web operations, mobile, etc.—to enhance marketing performance. Bough will explore how the hackonomy is changing marketing, and why marketers must embrace this change to better work with their technology colleagues and partners.
Bough, responsible for the marketing strategies across all forms of consumer connections, including digital, TV, print, and outdoors at Mondelēz, has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He’s also played an integral role within the teams behind OREO Daily Twist and the brand’s real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 40 under 40, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s 2012 Internationalists of the Year. In 2013 he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Other MTPS speakers include:
View the full agenda and speaker list here.
The Marketing&Tech Partnership Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results.
For more information, contact Nicole Marshall at nicole (dot) marshall (at) dmnews.com, (646) 638-6059,.
For sponsorship information, contact Greg Zalka at greg (dot) zalka (at) dmnews.com or 646-638-6027
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