We wanted to design and develop a web experience that mirrored the innovation Floyd showed when he created the very first double-locking nut tremolo in the Seventies.
Englewood Cliffs, New Jersey (PRWEB) December 31, 2013
Search Marketing Group, Inc. (http://www.searchmarketinggroup.com) is proud to announce the launch of the all-new digital home for Floyd Rose, http://www.floydrose.com. In advance of Floyd Rose's 35th anniversary celebration in 2014, Search Marketing Group designed and developed a completely new website, offering an innovative and interactive experience that has been garnering rave reviews from the Floyd Rose Dive Bomber community. The site showcases the full line of Floyd Rose tremolo systems, authentic upgrades and parts -- as well as user-submitted videos and pictures. The launch also brings with it the debut of new Floyd Rose products, such as the long-awaited retro-fitting FRX Tremolo System.
Guitar World named the Floyd Rose double-locking nut tremolo one of "10 Most Earth Shaking Guitar Innovations" and FloydRose.com now allows visitors to view the company's entire product line. Far more extensive than Floyd Rose's former home on the web, the new site features both classic and recently-developed products with a more contemporary aesthetic, while also maintaining a richer archive of the company's past and present exploits. The website was imagined with the company's vibrant personality and line-up of A-list rockers as the central motif.
Says Alan Occhiuti, Vice President of Business Development at Search Marketing Group, "We wanted to design and develop a web experience that mirrored the innovation Floyd showed when he created the very first double-locking nut tremolo in the Seventies. Their customers love their product and we wanted to give them the ability to show off their gear and licks in the Dive Bomber Video and Photo Galleries."
Coming in early January 2014, visitors to the site will be able to purchase the company's signature products online, including its hallmark tremolo system products. Floyd Rose will also introduce an exciting build-your-own-tremolo feature called the Custom Shoppe, enabling longtime and new enthusiasts alike to create customized Floyd Rose tremolos that match their individual personalities.
Search Marketing Group and Floyd Rose Marketing's parent company, AP International, have plans to launch new brand sites in early Q1 2014 to build on the success of the FloydRose.com launch.
About Search Marketing Group, Inc.
Search Marketing Group is a global-reaching boutique strategic Internet marketing agency specializing in search engine marketing, web site design, display advertising and conversion rate optimization based in the New York City area with headquarters in Englewood Cliffs, New Jersey.
About Floyd Rose Marketing
Floyd Rose Marketing and the Floyd Rose brand exists now as a division of AP International, under the direction of Andrew Papiccio, former Vice President of Kramer guitars. AP International, headquartered in Wall, New Jersey, has quickly become a leading global distributor and manufacturer of musical products and accessories. The company exclusively distributes the following industry leading brands Floyd Rose Tremolos and Guitars, Brubaker Brute Series Basses, ProRock Gear cases, KTS Tone Resonant Titanium guitar and bass componenet, and Schaller. AP International services the Music Instrument industry on a global scale by supplying only the finest leading brands. With over 30 years of experience our mission is to focus on quality, innovation and customer service with a goal to provide the best products at the best price to our customers. Our background stretches across manufacturing, distribution, sales and marketing, ensuring we have the best products at the most competitive pricing.