GCN Education Committee Members Make History with "Gift Card 101: In Store Overview"

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A first in the gift card industry, the Gift Card Network Education Committee has designed and published its first Gift Card 101, "In Store Overview," kicking off its educational gift card training series.

Gift Card Network Education Committee

"We have seen that our members are willing and very capable to give advice and share expertise with others in the industry. We look forward to the creation of other educational pieces." -Matt Davies, Gift Card Network Director

The Gift Card Network Education Committee, chaired by Powerhouse Brands and Travel Tags, has published 28 pages of designed, peer-contributed content focused on giving tips and advice to merchants looking to build a gift card program. This member-created piece is the first purely educational content contributed by a diverse group of companies within the gift card industry.

The first installation, "In Store Overview" encompasses the best way to create and merchandise fixtures, utilize promotions and signage, train field employees, minimize fraud, and create and utilize design and materials for gift cards.

The Education Committee is made up of a number of companies that offer gift card products and services who are interested in educating their community on a variety of subjects. In order to create the information for Gift Card 101, the GCN Education Committee collects member advice and opinion. They write and collaboratively edit copy, then the content is designed, produced, and published by media partner Powerhouse Brands. Future planned installations include Gift Card 101 for other gift card subjects, such as B2B, online, third party sales, and card production.

About Gift Card Network:
The Gift Card Network is a community of gift card industry members that connect, collaborate and contribute through a highly specialized online platform, events, and group discussions. Members identify and create media and information around education, challenges, and potential solutions to help the industry move forward. Find out more at http://www.thegiftcardnetwork.com.

About Travel Tags:
Travel Tags is a world leader in developing and delivering unique and innovative solutions in the card manufacturing, fulfillment and secure packaging space with a laser focus on quality, service and on-time delivery. For more information on Travel Tags, visit http://www.traveltags.com.

About Powerhouse Brands Consulting LLC:
Powerhouse Brands Consulting is a gift card focused consulting firm, specializing in helping companies within the gift card industry identify their best opportunities and execute them. With experienced consultants from a variety of industries, Powerhouse Brands can educate, plan, and run any aspect of merchant gift card programs including business and strategic development for in-store, online, B2B, and third party channels, and can bring valuable insight and opportunities to other companies that work with these merchants.\

Find out more at http://www.powerhousebrands.com.

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Matt Davies

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