San Diego, CA (PRWEB) December 30, 2013
Playersoft Technologies will take part in the Gaming Technology Conference in Las Vegas March 17-19, 2014. The conference at Caesars Palace is one of the industry’s premier technology conferences and will afford Playersoft the opportunity to present its unique mobile player tracking platforms for the gaming and hospitality industry.
Playersoft products augment the existing casino management and player tracking systems for the casino, with a focus on increasing guest loyalty and revenue. “We’ve received great response for each of our individual products,” says Playersoft President, Tony de Leon. “But it’s when clients see the entire suite of products working together and integrating seamlessly with their current casino management system that they see the real potential of mobile platforms in their operations.”
Much of the Gaming Technology Conference is scheduled to focus on digital marketing and the ever growing important role of the digital impact on the gaming industry. “When attendees look at the slate of topics for the March conference, many topics pose the question of what the industry is going to do about these issues going forward,” says de Leon. “We’ve positioned our suite of products as the solution based option available now with a framework that can adapt going forward.”
Playersoft’s award winning Mobile Enrollment system began helping casino operators build player loyalty in 2011 and was awarded Gaming and Leisure’s CIO Roundtable Platinum award for most innovative product of the year in 2012. Since then, the San Diego based company has continued to add new modules to its suite of products using iPhone and iPod Touch technology.
“As we have provided other areas of gaming operations with new products, we’ve continued to ensure they interact with the intuitive user interface on the front end, while creating ease of integration with current casino systems on the back end,” says de Leon. “The result expands employee productivity, improves data collection and most importantly, creates greater customer service and player loyalty.”
“Our platforms are working across the United States as well as the Bahamas and we’re positioned to help operators from any size property take advantage of every opportunity mobile technology affords,” says Vice-President of Technology, Hunter Hunstock. “We’ve been casino operators ourselves,” says Hunstock. “Whether we’re talking to Las Vegas resorts or Native American gaming operations, we know the importance of tracking and managing players in the fast paced casino entertainment industry. Operators need high data accuracy on the back end and intuitive platforms on the front end for staff productivity. Our systems allow for real time evaluation and that means better customer service and profitability for gaming operators of every size.”
The Playersoft suite of products can be viewed at the conference, booth #201, March 18th - 19th, 2014.