The challenge was to take an enormous amount of information and so many elements and create a website that was effortless, professional and helpful to both patients and providers.
Fairfield, Connecticut (PRWEB) December 31, 2013
Synerge-marketing, a full-service marketing firm that specializes in providing results-driven websites, recently launched a new website for a Connecticut medical practice, PriMedMD.com. The new website allows visitors to search for physicians in a variety of specialties within the PriMed Physicians family. Creating a credible, easy-to-use, well-organized resource for patients and providers was a welcome challenge for the experienced web design professionals at Synerge-marketing.
Because the PriMed group consists of 35 practices with over 120 physicians who specialize in 16 separate areas of medicine, the web developers were tasked with combining the group’s physicians into an easily-searchable format. The goal of the site was to help connect patients with the physicians they need and the services they provide.
Through the site, patients can search for physicians by location, specialty, or name. Visitors can also choose a specialty to see a list of practices within that specialty, including practice hours, practice address and phone number, and a list of providers at that location. Choosing any provider takes visitors to a page that details that physician’s expertise, medical degree, professional memberships, publications, and more.
“The challenge was to take an enormous amount of information and so many elements and create a website that was effortless, professional and helpful to both patients and providers,” says a PriMed MD spokesperson. “We’re thrilled to have achieved that goal.”
Synerge-marketing’s designers incorporated Google Maps integration to provide directions to each practice. An extensive, patient-friendly video library was implemented and includes information on a wide variety of health conditions and treatments. After watching the video, patients can download a brochure of the information to share or reference at the doctor’s office.
One area of the site that is sure to help patients save time and energy is a patient portal. Through this portal, customers can submit appointment requests, receive lab results securely, and receive other information from their physicians. Because the portal is available 24 hours a day, patients won’t have to wait until their practice opens the next morning to make appointments or peruse lab results. Synerge-marketing also worked with the practices to upload a variety of patient forms, allowing patients to download and complete all required forms in advance of an appointment to be better prepared for an appointment.
Currently, Synerge-marketing is working on a section of the site that will allow online bill pay, letting patients pay their medical bills directly on the website.
By combining the talents of marketing specialists, professional web designers, developers, and SEO experts, Synerge-marketing team works directly with businesses to outline their business goals in order to create a highly-effective internet marketing strategy and website.