Marketing Financial Services to the Mass Affluent - US - December 2013
Albany, NY (PRWEB) January 02, 2014 -- MRRBIZ annauncess Marketing Financial Services to the Mass Affluent US 2013
The affluent segment is multilayered, and all of its layers are of interest to the industry. Although the group is financially comfortable, they are not immune from financial concerns. They are, however, willing to use technology to help them manage their money, and financial services providers need to highlight any cutting-edge technology that differentiates them from other providers.
Scope and Themes
Executive Summary
Net worth of households, by household income, October 2013
Market drivers
Dow Jones Industrial Average, Nov. 21, 2012 - Nov. 21, 2013
The consumer
Attitudes about personal financial security, by age, October 2013
Importance of online and mobile banking services, by age, October 2013
Interest in financial goals, by presence of children in the household, October 2013
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Issues and Implications
Trend Application
Inspire Trend: Prove It
Market Size
Market Drivers
Key points
Economy continues to strengthen
Unemployment rate, September 2011-September 2013
S&P/Case-Shiller US National Home Price Index, June 2009-June 2013
Dow Jones Industry Average, Nov. 21, 2012-Nov. 21, 2013
Affluents are feeling more secure
Consumer confidence down
Thomson Reuters/University of Michigan Consumer Survey Index, October 2011-October 2013
Demographic Profile of Affluents
Innovations and Innovators
Marketing Strategies
Attitudes toward Personal Financial Situation
Key points
Attitudes about personal financial security, by gender, October 2013
Attitudes about personal financial security, by age, October 2013
Attitudes about personal financial security, by household income, October 2013
Attitudes about personal financial security, by presence of children in household, October 2013
Preference for Working with Advisers
Attitudes toward financial companies and working with advisers, by gender, October 2013
Attitudes toward financial companies and working with advisers, by age, October 2013
Attitudes toward financial companies and working with advisers, by household income, October 2013
Attitudes toward financial companies and working with advisers, by presence of children in household, October 2013
Importance of Technology
Key points
Importance of online and mobile banking services, by gender, October 2013
Importance of online and mobile banking services, by age, October 2013
Importance of online and mobile banking services, by household income, October 2013
Importance of online and mobile banking services, by presence of children in the household, October 2013
Biggest Financial Challenges
Key points
Biggest financial challenges, by gender, October 2013
Biggest financial challenges, by age, October 2013
Biggest financial challenges, by household income, October 2013
Biggest financial challenges, by marital status, October 2013
Figure 61: Biggest financial challenges, by household net worth, October 2013
Household Financial Goals
Key points
Household financial goals, by gender, October 2013
Household financial goals, by age, October 2013
Household financial goals, by household income, October 2013
Attitudes toward Banking
Attitudes toward banking, banking activities, and reasons for choosing a bank, by gender, October 2013
Attitudes toward banking, banking activities, and reasons for choosing a bank, by age, October 2013
Attitudes toward banking, banking activities, and reasons for choosing a bank, by household income, October 2013
Attitudes toward banking, banking activities, and reasons for choosing a bank, by household net worth, October 2013
Attitudes toward Financial Management
Use of financial management resources, by gender, October 2013
Use of financial management resources, by age, October 2013
Use of financial management resources, by household income, October 2013
Use of financial management resources, by household net worth, October 2013
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Attitudes toward Financial Plans and Interactions with Financial Providers
Attitudes toward financial plans and interactions with financial providers, by gender, October 2013
Attitudes toward financial plans and interactions with financial providers, by age, October 2013
Attitudes toward financial plans and interactions with financial providers, by household income, October 2013
Attitudes toward financial plans and interactions with financial providers, by presence of children in the household, October 2013
Attitudes toward financial plans and interactions with financial providers, by household net worth, October 2013
Amount of Retirement Savings
Amount in household retirement savings, by gender, October 2013
Amount of household retirement savings, by age, October 2013
Amount of household retirement savings, by household income, October 2013
Cluster Analysis
Appendix – Trade Associations
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