FirstService Residential Associates Reaches Out to Community This Holiday Season

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Local Children Provided with Gift Cards and Toys

FirstService Residential, formerly known in Florida as The Continental Group, joined forces with local charities to put smiles on children’s faces for the holidays by participating in philanthropic activities throughout South Florida.

Each holiday charitable effort is part of FirstService Residential Cares, FirstService Residential’s year-round corporate philanthropic outreach initiative whose mission is to enhance the lives of the neighbors, residents, and communities FirstService Residential serves across Florida.

The community association management company collected unwrapped toys for Toys for Tots from the residents of the properties it manages and its associates. In all, over 400 toys for children of various ages were garnered.

“We’re happy to contribute to Toys for Tots during the holidays’” said Jennifer Lasseter, Project Manager for FirstService Residential. “It’s nice for FirstService Residential associates to partner with our residents to continually give back to the community at large.”

FirstService associates also contributed money toward the I Have a Dream Foundation during their annual holiday office party. The over $1,500 raised was used to purchase 100 Barnes & Noble gift cards worth $15 each. These were presented to 6th grade “dreamers” from the City of Miami Gardens-area schools on December 17, 2013.

“We are really proud of the way the associates of FirstService Residential banded together this year for the I Have a Dream Foundation and to further the education of local schoolchildren,” said Rob Rabin, Executive Vice President of Operations for FirstService Residential. “Our associates are always striving to help their communities, and the holidays are a time when they really shine!”

About Toys for Tots
The mission of the U. S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to less fortunate children in the community in which the campaign is conducted. The primary goal of Toys for Tots is to deliver, through a new toy at Christmas, a message of hope to less fortunate youngsters that will assist them in becoming responsible, productive, patriotic citizens. The objectives of Toys for Tots are to help less fortunate children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation’s most valuable resources – our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.

About I Have A Dream Foundation
The "I Have A Dream" Foundation is working to ensure that all children have the opportunity to pursue higher education. They empower children in low-income communities to achieve higher education by providing them with guaranteed tuition support and equipping them with the skills, knowledge, and habits they need to gain entry to higher education and succeed in college and beyond. By helping their Dreamers gain access to college, they are putting them on a different academic and life trajectory, while having a broader impact on the students' families and the generations that follow.

About FirstService Residential
FirstService Residential, previously known in Florida as The Continental Group, is a subsidiary of FirstService Corporation, a global leader in the rapidly growing real estate services sector, one of the largest markets in the world. As a leading property management company in North America, FirstService Residential oversees more than 6,500 residential and commercial associations including 1.5 million residential units and over 50 million square feet of commercial space across 21 U.S. states and three provinces in Canada. The company has more than 12,000 employees driving local market expertise and manages in excess of $6 billion in annual budgets. For more information, visit

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Laura Brancella
FirstService Residential
+1 954-378-1046
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