If your company is not listening across social media, it’s missing valuable – and potentially damaging – conversations that could be taking place about your brand.
Denver, Colorado (PRWEB) December 31, 2013
Zunesis, a CRN Elite 250 IT Solutions company based in Denver, Colorado, has designed, developed, and built a state-of-the-art Social Media Listening Command Center which offers clients the latest technology in social media customer service, active social outreach, and customer engagement. The Listening Command Center, which Zunesis calls zInsights Hub, provides fully outsourced social media monitoring, management, and research services to businesses, organizations, and enterprises across all industries and verticals.
The zInsights Hub leverages best-in-industry social media monitoring software coupled with their dedicated Social Media Analyst team to provide a comprehensive set of social media listening, crisis control, and engagement services in the United States. “Organizations today want to leverage Social Media Listening Command Centers for brand reputation management, crisis communications, customer support, market research, marketing measurement, and consumer engagement - all in real time,” said Steve Shaffer, Zunesis President and CEO. “The zInsights Hub is a social media listening facility that combines our expertise with leading social listening technology and proven processes to provide our clients with a best-in-industry social media listening service.”
The zInsights Hub monitors millions of online conversations across social media sites such as Twitter, Facebook, forums, and blogs to answer such questions as:
- How visible is my brand online, and what is the sentiment?
- Where are social media users engaging with my brand?
- Who are the influential bloggers, tweeters, or forum contributors addressing my brand?
- Was my recent marketing campaign successful?
- How significant is my competitors’ exposure on social media?
- What is the tone of discussion involving my competitors?
“Social Media conversations have the potential to reach a much larger audience than ever before. While the channels for conversation on the social web have proliferated, a huge amount of data is becoming available that could be extremely valuable to organizations in fostering relationships with customers, developing new products, and monitoring their competition,” said Dr. Evan D. Escobedo, Practice Principal of Social Business at Zunesis.
The vision at Zunesis centers around an intense focus on serving our customers and bringing value to their business through strategic IT solutions. In February 2013, Zunesis was named to the CRN TechElite 250 for the 3rd consecutive year as a best-of-breed solution provider with deep technical expertise and premier certifications. Our technical proficiencies and dedication to service help our customers transform their IT infrastructures to ultimately leverage IT as a strategic advantage. The Zunesis Social Business Practice offers social media consulting, monitoring, management, engagement, and research services to a variety of clients across all industries and verticals in the United States.
To learn more: http://www.zunesis.com/solutions/social-business/