The baby boomer generation is the fastest growing demographic of consumers of digital media.
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Seattle, WA (PRWEB) January 02, 2014
A movement is starting in the 50+ demographic in Seattle, Washington wherein boomers are defying age stereotypes by embracing both technology and active fitness. Author Tony Whatley has created a vBook (video enhanced eBook) that discusses the motivations boomers have to get fit & active, specifically focusing on masters level athletes in that demographic. Fit After Fifty (http://www.fitafterfifty.com) speaks to the boomers who are discontent to resign to "get old" in the stereotypical American pattern including the inability to use technology & failing health.
The baby boomer generation is the fastest growing demographic of consumers of digital media, making the Fit After Fifty vBook a natural niche fit for boomers who are seeking to stay up to date on technology & health. A recent study from Pew Research showed that of the 24% of Americans that own eReader devices, an astonishing 40% of them are aged 50+. Whatley's vBook format debunks the "technologically challenged" stereotype of Americans aged 50+. The book is downloadable from popular sites like Amazon.com and iBook and is available for use on most eReader platforms including tablets, Kindle & Nook.
Boomers are eagerly joining the "fitspiration" social media trend, seeking to engage in physical activity via community sports opportunities and masters’ level athletics. Whatley's case studies challenge the notion that boomers are condemned to deteriorating bodies in the second half of their lives. The vBook contains many videos that detail the accounts of non-athletes and athletes who altered the course of their lives through physical activity & fitness. Whatley sees his work as having a widespread & deep impact on the current health situation in America, igniting a movement to get the biggest age demographic in America focused on a healthy & active lifestyle, and ultimately alleviating a great deal of the financial burden the US is experiencing due to health care costs.
Visit http://www.fitafterfifty.com for more information.