Singapore (PRWEB) January 07, 2014
MobileAds.com today announced the launch of their interactive mobile rich media ad solution in partnership with Smaato, the leading global mobile RTB ad exchange.
MobileAds' self-service solution enables budget-conscious advertisers to create affordable yet highly engaging HTML5 rich media ads efficiently.
“Our strategic partnership with Smaato is a form of our commitment to enable interactive rich media advertising for the mass market. Smaato has one of the largest mobile ad inventories in the world and we can tap onto and leverage their resources instantly.”
“With our solution, even ‘Mom & Pop’ shops can run mobile ad campaigns using interactive, rich media ads,” said Alvin Koay, CEO of MobileAds.com.
“With the global mobile advertising market projected to hit $24.5 billion by 2016, Smaato’s Global Mobile RTB ad-exchange platform is well positioned with partners like MobileAds to capture small busines and budget advertiser spend. Smaato's self-serve platform powers 76,000+ mobile app and mobile web publishers with access to over 250MM unique users,” said Ajitpal Pannu, Chief Strategy Officer of Smaato.
At the same time, MobileAds' solution also addresses a major issue in the mobile standard banner ad format.
“Every tap on a mobile standard banner ad will bring users to a mobile website which totally disrupts the users’ experience. Our ‘new-generation’ mobile standard banner solves this by keeping users within the app or mobile website with an expanded or overlay "mini-website". And it costs a fraction of other rich media solutions in the market,” said Alvin Koay.
As a self-service solution, advertisers and digital agencies can now build highly engaging mobile rich media ads and embed interactive components inside banners. These components include videos, e-commerce, store locator, click-to-call, contact form and social media walls.
The tool is free to use and can be white-labeled for ad networks, DSPs, agencies or publishers. It can also be used to create interactive native ads for apps, mobile websites or social media posts.
MobileAds.com is a cloud-based DIY solution to easily create interactive rich media mobile banner ads in HTML5. It turns banner ads into actionable "mini-websites". The company is based out of Singapore, Malaysia and has an office in Tokyo.
Alvin Koay, CEO
Smaato is the leading global mobile RTB ad exchange(SMX) helping mobile app developers and publishers increase ad revenues worldwide. As an industry pioneer and leader, Smaato operates the leading mobile RTB ad exchange and Supply Side Platform across 76,000+ mobile app developers and mobile publishers. On demand side, Smaato globally connects 90+ Ad Networks and 100+ DSPs.
Smaato is an initial member of the OpenRTB Mobile subcommittee and an active member of the Mobile Marketing Association, Mobile Entertainment Forum (MEF), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW.
Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2013, 2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.
Smaato’s global headquarters are in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European office is in Hamburg, Germany and the APAC office is in Singapore.
PRecious Communications for Smaato Asia Pacific