Seattle, WA (PRWEB) January 02, 2014
Leading Multi-Screen Agency Ratio is pleased to announce that two industry veterans – Candice Edwards and Mike Lucero – have joined the company in strategic roles. Candice Edwards is joining Ratio as VP of Strategy and Corporate Business Development and Mike Lucero is joining as VP of Product Strategy and Connected TV. Ms. Edwards will work closely with members of senior management to identify and map strategic direction, product roadmaps, the integration of new business models, and the incubation of new technologies. Mr. Lucero will lead product development initiatives for Ratio and its clients including the expansion of CypressX, Ratio’s flagship application framework for Xbox, to other OTT platforms.
“Collectively, Candice and Mike bring unparalleled industry leadership with extensive experience providing digital video and monetization strategies to the largest content publishers around the globe.” said Russ Whitman, Chief Strategy Officer at Ratio. “Both are welcome additions to the team as we expand our Strategy practice and explore new markets and technology innovation.”
Most recently, Candice founded Mbark Digital, a boutique digital strategy consultancy with a primary focus around monetization and technology platform strategies for OverTheTop (OTT) and multi-screen video offerings. Prior to founding Mbark Digital, Ms. Edwards was responsible for driving new business initiatives in the media and entertainment sector for Ooyala, widely recognized as the leading online video technology platform and analytics provider. While at Ooyala, Candice drove TV Everywhere and multi-platform distribution engagements with Disney Interactive Entertainment (Disney.com), Red Bull, Machinima, and Sony. She has held various senior positions with companies such as Oracle, Autonomy, and RealNetworks,
“Ratio has some of the most talented designers, developers, and creative thinkers in the business. The kind of innovation and thought leadership they generate for clients is infectious and transformative,” said Edwards. “I look forward to helping Ratio take full advantage of its dominant market position and build on its extraordinary growth and success to date. With some massive global projects underway, 2014 is going to be a very big year at Ratio.”
Mike Lucero joins Ratio as a seasoned next-gen entertainment executive who is experienced at building bridges between traditional media companies and brands to the new media landscape. As one of the first Microsoft team members that built Xbox Live, which now boasts nearly 50MM subscribers and billions of dollars in revenue and profit, Mike has played key roles on all sides of the media ecosystem, including: Publisher, Content Strategist and Advertiser. More recently, Mike helped major media publishers including ABC/ESPN, CBS, NBC, Viacom, Hulu, UFC, VEVO, Last.FM, Machinima, Crackle, Last.fm, and BSkyB deliver their content on Xbox, resulting in billions of hours of viewership and valuable new media assets for the platform. Prior to working at Microsoft, Mike ran advertising for several media brands including FX Cable (which he helped launch) and CBS, as well as other brands including JBL and Microsoft.
“Ratio has been a pioneer in creating digital video applications for world-class media brands like AETN, NBC, Machinima, and Yahoo!” Said Lucero. “My experience at Xbox Live will be a natural complement to Ratio’s existing and future publishing partners in understanding Connected TV consumer experiences and revenue models.”
Ratio is a leading multi-screen agency that partners with global brands to create seamless experiences across all platforms. We deliver multi-screen apps that provide consistent and optimized user experiences across the web, mobile, tablet, Connected TV, and most recently the console ecosystem specifically using our CypressX Xbox product which allows media brands to launch differentiated apps quickly on the Xbox LIVE platform. Ratio’s specialized team combines product strategy with compelling design and deep technical expertise to deliver award-winning applications for our clients that include AT&T, Condé Nast, Intel, Meredith, Microsoft, NASDAQ and Time Warner. Founded in 2001, Ratio is privately held and headquartered in Seattle, WA. To learn more about Ratio, visit http://www.WeAreRatio.com or follow the company on Twitter @teamratio.