With the growth of multi-platform consumption, platforms like SnappyTV are essential to grow engagement.
Ann Arbor, Michigan (PRWEB) January 02, 2014
NBC Sports selected SnappyTV to provide viewers with instant highlights of the best moments from the NHL Winter Classic as they happened, from every angle, through NBCSports.com.
With 36 cameras throughout the stadium feeding SnappyTV's cloud editing system, NBC's video content creators were posting highlights seconds after they happened on the ice. Fans across the country were able to view these magical moments instantly with their friends and followers.
“SnappyTV provided our users near real-time access to the greatest highlights from this marquee event,” said Eric Black, Vice President of Technology for NBC Sports Group. “With the growth of multi-platform consumption, platforms like SnappyTV are essential to grow engagement.”
"NBC Sports has a commitment to high quality production and storytelling for premium content," said Mike Folgner, CEO and Co-Founder of SnappyTV. "Our cloud production platform fits seamlessly into their production workflow, so their creative talent can easily connect with their audience while the technology and business logic just work."
SnappyTV helped NBC Sports cut through the clutter of a busy sports day to bring all the pageantry and celebration of the NHL Winter Classic to a larger fan base.