ISM Rediscovers Forgotten Foolproof Marketing Pattern

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ISM, a Nashville-based digital marketing agency, has discovered the most successful and fashionable marketing trend for 2014: the dickey. Watch as they try to make marketing a strength for companies and encourage everyone to "Do it in a dickey!"

2014 Marketing Styles
Innovation isn’t always just a matter of looking forward. Sometimes the past is the best indicator of the future.

In this age of ensemble fashion, grunge clothing resurgence, and over-the-thigh boots — where every stitch is calculated and measured before design even begins — a tried-and-true accessory that never fails to yield noticeable results has been forgotten and was unwittingly brought back into the public’s favor by a digital marketing firm from Nashville, TN: the dickey.

Only Industrial Strength Marketing (ISM) of Nashville, Tenn., has had the good sense and creative tailoring talent necessary to bring this neglected form to the forefront of the 2014 marketing and fashion conversations. Guaranteed to make a striking first impression, it will start conversations. Inspiring passion and cutting through barriers, it will activate audiences and designers worldwide. Covering your core, it will protect your bottom line and inspire confidence.

“At ISM, we seek to push the boundaries of what creative thinking, marketing communications and technology can do to help companies make marketing the strength of their business. The Dickey Pattern is the first of many contributions to future marketing generations we intend to introduce,” said James Soto, President and CEO of Industrial Strength Marketing. “Innovation isn’t always just a matter of looking forward, though. Sometimes the past is the best indicator of the future. During a brainstorming session, we struck gold with the dickey marketing pattern. After giving it our signature plan-design-execute-measure treatment, it can’t miss.”

ISM’s take on this proven pattern is adjustable to suit any needs, guaranteeing a sharp ensemble and enviable results and their dedication to style and fashion is unmatched in the marketing landscape. Sized to fit any organization, the dickey approach to marketing keeps its clients comfortable, confident, and compelling.

To find out more about this rediscovered marketing pattern, visit and do it in a dickey.

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Derek Schroeder
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