As a digital agency, our website is our most important marketing tool.
Baltimore, MD (PRWEB) January 14, 2014
R2integrated is a technology-enabled digital marketing agency that regularly launches websites, microsites, mobile apps and digital marketing strategies and campaigns for a national client base of enterprise-level organizations. R2i recently launched its own new website showcasing best practices in web design, development, SEO and integrated marketing. Almost immediately following its launch, the site was recognized by the award group Awwwards, in its international website competition.
As a rapidly growing agency with service offerings that target Fortune 500 companies, r2i needed a site that clearly conveyed its full capabilities, relevant case studies and work examples and that would do a better job engaging site visitors through best practices and unique design elements.
The redesign and launch of r2i’s new website involved the company’s marketing team, art director and graphic design department, senior front-end developer and had oversight from the company’s CEO, Matt Goddard and President, David Taub. New features of the site include:
- Responsive design
- Parallax scrolling in select pages of the site
- Custom iconography and photography to showcase company, culture and clients
- Blog migration from WordPress into the site’s advanced Web Content Management system for optimal content marketing
- Sync with r2i’s CRM and marketing automation platforms for optimal customer experience management
- Fully optimized for SEO
“Agencies often fall into the trap of not being able to drink their own Kool-Aid; clients always come first. But having a team that was dedicated to this particular redesign made it an important success as our company is growing and going after M&As,” says r2i Co-Founder and Executive Director of Strategic Partnerships and Alliances, Chris Chodnicki. “No one throws launch parties anymore and a good website is a “must-have,” but to win an award within weeks of launch speaks to the recognition this site deserves.”
The Awwwards competition is an annual, international competition that recognizes the talent and effort of the best web designers, developers and agencies. The judge’s panel is comprised of world-renowned designers, bloggers and agencies; sites are judged based on design, creativity, usability and content.
To experience the new r2i website and best practices in web design, visit r2integrated.com.
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, Time Warner Cable and Hershey’s Chocolate World.