Kōloa Rum Company Appoints Edie Hafdahl Western Regional Brand Manager

Kōloa Rum Company, Hawai`i's premier, award-winning spirits company, today announced the appointment of Edie Hafdahl as Western Regional Brand Manager.

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i (PRWEB) January 06, 2014

Kalaheo, Kaua`i, Hawai` In this key position, Edie will be responsible for the Company’s Sales, Marketing, and Promotional initiatives in the Western United States and Canada. From her base in Northern California, Edie will liaise with existing distribution partners and seek new sales and distribution opportunities for the company’s expanding portfolio of unique premium Hawaiian spirits in the region.

Edie has held responsible positions in Hotel Management, including Restaurant Manager, Banquet Manager and Director of Catering & Convention Services. She has worked with Hyatt Hotels and Resorts throughout Hawai`i, California, and Colorado, The Manele Bay Hotel and The Lodge at Koele on the island of Lana`i, and the Mauna Kea Resort and Hapuna Beach Resort on Hawai`i’s Big Island. Subsequently, Edie served as Senior Director of Sales with the Kaua`i Visitors Bureau and, most recently, as Clubhouse Manager of The Club at Kukui`ula in Poipu.

According to Bob Gunter, Kōloa Rum Company’s President and CEO, “Edie brings an extensive background in the Food, Beverage, Hospitality and Visitor Industry that uniquely qualifies her for this important new position. Her knowledge, experience and intimate familiarity with Hawai`i and Kōloa Rum Company are invaluable. Having Edie as a member of our team bodes well for the continued growth and expansion of our brand in this important region.”

According to Edie, “I am thrilled to have the opportunity to work with an authentic, premium, Hawaiian-made brand that has such significant growth potential. Kōloa Rum Company’s expanding portfolio and their dedication to producing products meeting the highest standards of quality and taste matches my enthusiasm and continuing interest in working in the beverage alcohol industry.”

Kōloa Rum Company produces premium, artisanal, single-batch Hawaiian Rum at its distillery in Kalaheo, Kaua`i and operates Hawai`i’s first distilled spirits Tasting Room & Company Store on the grounds of Kilohana Plantation, near Lihue, Kaua`i. The Company’s multiple award-winning portfolio includes Premium Kaua`i White, Gold, Dark, Spice and Coconut Rum, and Kōloa Mai Tai and Kōloa Rum Punch Ready-to-Drink Cocktails.

Kōloa Rum products are currently sold and marketed throughout the state of Hawai`i and in select markets across the mainland U.S., Canada, Australia and China. For additional information about Kōloa Rum Company, please visit http://www.koloarum.com.


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