Grape Growing in Australia Industry Market Research Report Now Updated by IBISWorld

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The slowdown in key wine export markets has put pressure on the Grape Growing in Australia industry over the past five years. For this reason, industry research firm IBISWorld has updated its report on the Grape Growing industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The strength of the dollar eroded the competitiveness of local wine and fruit producers, and put downward pressure on grape prices.

The Australian Grape Growing industry highly depends on the downstream Wine Production industry, which consumes almost 90.0% of local grape production. The remaining output is sold as table grapes or to dried fruit processors (for sultanas, currants and raisins). The industry is highly volatile, reflecting the uncertainty of future supply and demand conditions, and growing conditions that typically destabilise agricultural industries. According to IBISWorld industry analyst Ryan Lin, “the main issues affecting the industry since the late 2000s have been the availability of water and activity in the downstream wine production and dried fruit markets”.

Grape growers have been hit hard by the slump in Australian wine exports over recent years. “The strength of the Australian dollar has eroded the competitiveness of local wine and dried fruit producers and put significant downward pressure on grape prices,” says Lin. Industry revenue is projected to decline by an annualised 3.2% over the five years through 2013-14 to total $1.1 billion, despite an upswing of 2.3% forecast for 2013-14 due to favourable weather conditions. Prices in some spot markets are below production costs for certain grape varieties, resulting in some growers making large losses. Market concentration in this industry is low, and there are no major players.

The industry depends on downstream wine exports, which contribute about 34.5% of revenue to wine manufacturers each year. Since the global financial crisis, the slowdown in key wine export markets and the high Australian dollar have dampened export demand for Australian wines and dried fruits. The number of industry enterprises has slumped by 12.6% since 2008-09. The Grape Growing industry is projected to continue to face difficult trading conditions over the next five years. The normalisation of weather conditions (particularly rainfall) and the easing exchange rate are projected to improve the industry's production capacity and competitiveness. The demand in key export markets for Australian wine and dried fruit will remain subdued as economic growth in these markets remains sluggish. This will continue to put downward pressure on grape prices paid to local growers.

For more information, visit IBISWorld’s Grape Growing report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau.

IBISWorld industry Report Key Topics

Businesses in the Grape Growing industry primarily grow or sun-dry grapes. Grape growers purchase materials such as herbicides, pesticides, bird nets and irrigation systems. They grow grapes for crushing for winemaking (which are sold directly to wineries) while also selling table grapes whole to fruit wholesalers and retailers. Some of the grapes are dehydrated or dried for packaging as sultanas and sold to consumers via grocery distributors.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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