The impetus for industry expansion will be short-lived as product substitution and import penetration capture much of the local market.
Melbourne, Australia (PRWEB) January 05, 2014
The Ceramic Product Manufacturing industry in Australia is steadily shrinking due to substitution by lower cost alternatives (such as glass, PVC and concrete products) and the penetration of low-cost imports. According to IBISWorld industry analyst Anthony Kelly, “industry sales have halved since the mid-2000s, and the industry has shed over 1,000 jobs as about 200 plants ceased operations over the period”. During 2013-14, industry revenue is projected to total $527.0 million, up by 3.5% on the previous year due to the cyclical upswing in new housing construction and the subsequent increased demand for ceramic bathroom, tiles and other industry products. This current upswing reverses the steady downward trend in the industry's performance since the mid-2000s.
Over the five years through 2013-14, revenue is projected to decline by an annualised 6.4% reflecting the downward trend in domestic demand for ceramics, and import penetration capturing a greater share of the local market. “Domestic demand is estimated to decline by an annualised 3.4% over the period, corresponding with the subdued demand from the downstream building and steel industries,” says Kelly. Import penetration is projected at $725.0 million in 2013-14 (which represents 61.1% of domestic demand), while export earnings are estimated at $65.0 million (which accounts for 12.3% of industry revenue).
In 2013-14, industry employment is estimated at 2,220 people across 480 plants. Employment has trended down by an annualised 5.0% over the five years through 2013-14. The Ceramic Product Manufacturing industry exhibits low market share concentration, with many small-scale manufacturers and a handful of major players, including GWA Group Limited, Shinagawa Refractories Australasia Pty Ltd and National Ceramics Industries Australia Pty Ltd. The industry's prospects will strengthen in the short term with the upswing in total building investment feeding through to stronger demand for ceramic building materials and fixtures. However, the impetus for industry expansion will be short-lived as product substitution and import penetration capture much of the local market.
For more information, visit IBISWorld’s Ceramic Product Manufacturing report in Australia industry page.
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IBISWorld industry Report Key Topics
Companies in the industry manufacture a range of ceramic products mainly for building or industrial applications. This includes shaping and kiln firing clay-based, non-metallic minerals to produce ceramic sanitary ware products; ceramic tiles and pipes; refractory products; clay, porcelain and vitreous china.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.