eyefortransport Rebrands to ‘eft’

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eyefortransport is Rebranding as ‘eft’, and Launching the New Format of its Daily Supply Chain and Logistics News Portal, eft.com.

Why eft? Why now? CEO, Chris Saynor, says "If we’d taken advice from PR agencies when we started the business, we would have probably anticipated the miss-spellings and misunderstandings we’ve since faced. ‘ifortransport’, ‘Eye For Transport’, ‘eye4transport’, lowercase, uppercase… not to mention the complication of trying to explain it to someone on the phone".

When eft started working in the industry, 15 years ago, their business was much more focused on freight transport but over time the focus has shifted to supply chain and logistics, which reflects the interests of their ever expanding audience, and the place where they add the most value in the industry. As Saynor comments, "'eyefortransport’ really doesn't reflect us as a business anymore."

So the company is re-branding to eft, matching their news portal – eft.com – and gives them the flexibility they need, across all of their business intelligence products: elite conferences, forward-thinking webinars, strategic reports, daily industry news and opinion pieces, industry maps, and other premium content, both original and curated from the best voices in supply chain.

Chris Saynor goes on to say "As eft, we strive to place ourselves in the center of the supply chain and logistics industries through the maintenance of elite groups of executives, providing the industry with the intelligence, networks and insight they need to get ahead in business, and fostering productive conversations about the future of the industry."

It’s worth mentioning that their news portal site has also evolved significantly in the last year. It’s now a platform whereby key influencers in the industry share their opinions through monthly columns, short videos, and opinionated articles. You can check out the latest on eft.com

For further information you can contact Chris Saynor on csaynor(at)eft(dot)com.

About eyefortransport

Established in 1998, eyefortransport has become one of the leading providers of business intelligence, independent research, news and executive level events for the supply chain & logistics industries. eyefortransport has two primary focuses:

1) To provide executive networking opportunities in the supply chain & logistics industries via the more than 15 events we annually organize and host in North America, Europe and Asia and online via the tens of thousands of users of http://www.eft.com. The events are designed to complement and enhance the business connections available through our online network, and bring together the industry elite. Regularly attended by CEOs and senior management from the transport and logistics industry and Heads of Supply Chain of major companies, the events focus on current developments and latest trends, and are enhanced by high level, exclusive networking opportunities.

2) To deliver industry education through dozens of industry reports, surveys, newsletters, webinars and senior-level presentations at leading events. For the list of current research, news and conferences we produce please visit http://www.eft.com


Chris Saynor
Csaynor (at) eft (dot) com
+44 20 7375 7529
US toll free: 1 800 814 3459 ext. 7529
Canada toll free: 1 866 996 1235 ext. 7529

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