New Roc City Rings in the New Year at Noon

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Families enjoy fun-filled activities and noontime balloon drop at 4th annual end-of-the-year New Year celebration.

Over 1,200 revelers gathered in the atrium of New Roc City for the fourth annual Ring in the New Year at Noon on Tuesday, December 31. With Master of Ceremonies Jimmy Fink of 107.1 The Peak, New Roc City hosted the end-of-the-year celebration in a Times Square-simulated atmosphere complete with fun-filled family activities and an indoor balloon release at the stroke of noon. Ring in the New Year at Noon is sponsored by CB Richard Ellis, and is held in association with the New Rochelle Business Improvement District and their BID Family Day event series.

Ring in the New Year at Noon kicked-off at 10:30 a.m. with non-stop, fun-filled family activities including arts and crafts, face painters, magicians, music, dance lessons, martial arts demonstrations, photo booths, games and more supplied and organized by participating tenants included FunFuzion Games and Rides, Premier Martial Arts, Monroe College, LAZ Parking, Regal IMAX Theater, Modell’s Sporting Goods, Planet Fitness, GameStop, Applebee’s, Buffalo Wild Wings, the New Rochelle BID, and Macaroni Kid.

Families received free backpack goodie bags compliments of LAZ Parking filled with free gifts ranging from FunFuzion game cards, Planet Fitness t-shirts, memorabilia from Modell’s, Premier Martial Arts and Monroe College, snacks from Applebee’s, a flashlight keyring from the 325th Anniversary Committee of New Rochelle and much more. Additional support was given by United Services of America.

There was no need for kids to stay up until midnight as Jimmy Fink rang in the New Year early with the countdown to noon complete with a thrilling balloon release that covered all three floors with festive, brightly-colored balloons. Families were invited to spend the rest of the afternoon at New Roc’s complex to complete their fun-filled New Year’s celebration.

Ring in the New Year at Noon was held in association with the New Rochelle Business Improvement District and their BID Family Day event series. Additionally the event served as the closing ceremony for the City of New Rochelle’s successful year-long 325th anniversary celebration ( which paid tribute to its rich history with a series of family-friendly events throughout 2013. A closing statement was made by committee chair Marianne Sussman.

“We are excited to invite the community to welcome 2014 at New Roc City in a fun, safe, daytime celebration. We are thrilled that this event has become something Westchester families look forward to every holiday,” said Susan Vinales, Real Estate Manager, CB Richard Ellis. “It is the perfect opportunity for people who have never been to New Roc City or New Rochelle to visit.”

An exciting holiday event for young families in the community, Ring in the New Year at Noon has become an annual tradition at New Roc City. New Roc City is located at 33 Le Count Place in downtown New Rochelle. For more information, please visit
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Megan Johnson

Sherry Bruck
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