Precision Opinion - What People Are Really Thinking For 2014?

Share Article

It's Still the Economy Stupid! 52% Won't be Re-Elected!

Listing By Party

Precision Opinion, a national market research firm conducted a telephone survey with adults 18 years of age and over on December 29 and 30, 2013. In total, 866 persons participated giving the national poll a margin of error of +/- 3.33% within a 95% confidence interval.

The survey was in three parts. The first was the direction of the country, the second was the most important event in 2013 and finally what their intentions were for the New Year. This is the first part on the economy – overall it is what one might expect. Including the great divide between parties.


Overall a whopping 65% responded the country was moving in the wrong direction. This held true no matter the age or gender. Plus 44% rated the national economy as “Poor” with another 42% rating the economy as only “Fair”. So while 86% found the economy to be only Fair or Poor, 2% stood out with an “Excellent” rating (13 out of 866).

But surely there is light at the end of the tunnel, right? Wrong. A small percentage (3%) saw the economy getting a “lot better”, 21% saw it getting “a lot worse”.

There was a split on personal financials, 25% said they were in “worse” shape financially in 2013 versus 2012 while 20% rated themselves as being in “better” condition. For 2014, 30% projected they would be in “better” shape while 19% forecasted they would be “worse”.

When asked what they felt was the “Number One Priority” for the US Congress in 2014 the top response was JOBS with 36%. Number two with 23% of the responses was HEALTH CARE. Other items that have been in the press barely made the response list with TAXES at 9% and IMMIGRATION and GUN CONTROL both at 5%. HOMELAND SECURITY and BORDER SECURITY came in at 3%.

With this dismal look at the economy and state of the nation, we asked those who were registered and planned on voting in the mid-term elections if they would vote for their current incumbent representative in Congress – 52% said NO.

Now let’s peel back the onion a bit more and look at the responses by party affiliation. The yellow highlights reflect the greatest divides. Almost half of Democrats see the country on the right track while 89% of the Republicans don’t. Again 93% of Republicans see the economy as fair or poor while the number drops to 78% for Democrats. There is an equal split on getting better or getting worse both for the economy and for one personally. And while Democrats and Independents want the focus on Jobs the Republican priority is on Healthcare. And no party has a priority on Immigration or Gun Control. Should be another interesting election year.


Precision Opinion is one of the largest market research field service firms in the US, complete with a government compliance division, ISO, HIPAA and GSA certifications. Precision partners on a domestic and international basis with social science research firms; political organizations, associations and the entertainment / tourism / gaming industry. Headquarted in Las Vegas, Precision Opinion has over 500 full time employees.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

James Medick
Visit website