Alkemists Laboratories New Name, Brand and Service Offerings

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Alkemists Laboratories is now Alkemist Labs and will sport not only a refined name but also a completely redesigned logo and new ad campaign for 2014.

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"Natural products testing is the only thing we do"

Alkemists Laboratories has completed a comprehensive re-branding effort with MSLK, a New York based design firm who uses a big agency approach but are a small, personal team. Alkemists Laboratories is now Alkemist Labs and will sport not only a refined name but also a completely redesigned logo and new ad campaign for 2014.The testing lab was founded in 1997 and is based in Costa Mesa, California. Alkemist Labs is a pioneer in the natural products testing industry and has assisted thousands of natural product companies approach, achieve and maintain cGMP compliance in this newly regulated industry.

“Alkemist Labs is a foundational brand. The company single-handedly spearheaded Identity testing when cGMPs were released”. “It is an honor to work with them. Through our method of market analysis and brand positioning, we strove to communicate Alkemist’s expertise testing natural products", said MSLK. “Our bold, memorable “A” shaped beaker set inside a molecular hexagon, will become Alkemist’s seal of quality approval. This will help expand their sphere of influence and recognition within the industry.”

“Lately I have been speaking and writing a lot on the so-called Identity Crisis and realize that an Identity Crisis also exists amongst the testing labs. Our customers have a narrow choice of labs to choose from; some are so big it’s unclear what their strengths are, while others simply compete with their own clientele,” noted Élan M. Sudberg, CEO of Alkemist Labs. “We needed to strengthen our brand positioning and strategies to ensure we remain relevant while staying true to our core values. In this rebranding I felt it critical to make it clear that natural products testing is the only thing we do.”

About MSLK:
MSLK, is a marketing and design agency based in New York. MSLK specializes in helping beauty brands find their voice in today’s crowded marketplace through 360° brand positioning—from overall brand strategy to brand identity, packaging, retail experience, websites and social media campaigns.. MSLK’s clients include Aveda, American Crew, Chanel, Johnson & Johnson, Maybelline, Redken, Sephora, in addition to numerous small brands. For more information, call 718-545-0075 or visit

About Alkemist Labs:
Founded in 1997, Alkemist Labs is an independent contract-testing laboratory of Natural Products and Dietary Supplements. Headquartered in Costa Mesa, CA. Alkemist Labs is a cGMP contract laboratory specializing in routine QC/Compendial testing, method development and validation/verification services, dedicated research services for companies throughout the Food & Beverage, Dietary Supplements and Cosmetic markets. Alkemist Labs offers high throughput HPTLC analysis for Botanical Ingredient Identity Testing of whole herbs and plant extracts with a standard 5-business day turn-around time at no extra charge. In combination with HPLC, Microscopy and our on-site Herbarium, we offer the most reliable technical support and highest quality services so that companies can achieve and maintain cGMP compliance.

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Elan Sudberg
Alkemist Labs
714-754-4372 Ext: 210
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