RO|Innovation Speeds Actuate’s Customer Reference Response Time with Increased Customer Engagement Capabilities

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Centralized, Integrated Solution Makes Actuate’s Sales Processes More Efficient and Effective

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RO|ReferenceView has delivered tremendous time savings, particularly when responding to all the different types of customer requests from sales and marketing.

RO|Innovation, the pioneer in activating the voice of the customer in the B2B sales cycle, today announced that Actuate Corporation (NASDAQ: BIRT) has selected RO|ReferenceView with integration as a technology solution for customer reference management.

The strategic integration points and configured search wizards of Actuate’s instance of the customer reference solution make finding the right customer information and marketing collateral faster and easier. Accordingly, customer search results are more robust, accurate and easier to leverage in Actuate’s sales cycles.

“RO|ReferenceView has delivered tremendous time savings, particularly when responding to all the different types of customer requests from sales and marketing,” said Thomas Bayens, Senior Manager of Customer Engagement at Actuate. “Before, customer references and their associated materials were housed in multiple spots, so it could sometimes take hours to identify and match the right customer information for a sales, marketing or public relations request.”

“With ReferenceView, we can centralize, organize and leverage our customer assets and marketing collateral more effectively,” explained Bayens. “Now we’re able to find what we need in a matter of seconds to fulfill requests quickly and thoroughly, and present alternatives as needed. Plus, it enables us to better engage and respond to customers. ”

The integration of the ReferenceView system also puts relevant customer reference information and sales assets at the fingertips of Actuate’s sales reps during their daily operations. The single sign on convenience of the integration, combined with the customer and asset search functionality gives sales reps greater self-service capabilities without slowing down their sales cycles.

“The configurability and flexibility of our solution means it can be used as more than just a robust customer reference management application,” said Jim Mooney, CEO of RO|Innovation. “The system’s ability to organize, find, send and track voice of the customer intelligence and collateral makes it an ideal solution from both the customer management and sales enablement sides of the fence. We love helping our customers tailor the solution to activate the voice of the customer in unique ways. It’s their requests and ideas that help us continually evolve and innovate our own product offerings in the marketplace.”

About Actuate (NASDAQ:BIRT) – The BIRT Company™
Actuate provides software to more than three million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate’s BIRT Analytics™ delivers self-service predictive analytics to enhance customer engagement using Big Data. BIRT Content Services empowers ECM architects to easily transform, process, personalize and archive high volume content. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit and

About RO|Innovation
RO|Innovation is the expert at enabling your best assets – happy customers. RO|Innovation provides voice of the customer-driven business applications that empower companies to market and sell more intelligently. Inspired by today’s B2B sales environment, RO|Innovation brings customer advocacy front-and-center through intuitive, easy-to-use, yet highly configurable cloud-based sales and marketing software solutions. Learn more at

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Nichole Auston
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