Nationwide Vehicle Wraps Manufacturer Responds to an Article Discussing Mastercard’s New Year Campaign in Times Square

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Nationwide vehicle wraps manufacturer JMR Graphics comments on an article that discusses Mastercard’s interactive #PricelessNewYear campaign in Times Square.

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JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article from Marketing Land that discusses Mastercard’s interactive #PricelessNewYear campaign in Times Square.

In an article published by Marketing Land on December 30th, titled “Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards,” the new, interactive #PricelessNewYear campaign by Mastercard is discussed. During the iconic Times Square New Year’s Eve celebration, Mastercard gave its customers the chance to appear on the iconic digital billboards. Mastercard customers were asked to post photos of their holiday “priceless moments” on Facebook, Instagram, and Twitter with the hashtag #PricelessNewYear. Mastercard then chose the best submissions to appear on a Times Square billboard.

Special moments varied from happy gatherings to wedding proposals. In the article, Mastercard says the campaign is its “Largest integrated digital and social media campaign to date.” The campaign not only utilizes social media, but also combines it with out of home advertising as well.

TJ Panell, a representative of JMR Graphics, a nationwide vehicle wraps manufacturer, says, “An interactive campaign, especially one so timely, is a perfect way to engage consumers and excite them about your brand. By combining social media and out of home advertising, you appeal to a large range of people from all over the world.” He says, “Out of home advertising ensures your brand will have a competitive and large reach to consumers.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
+1 (800) 378-6343
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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