The Bon-Ton Stores, Inc. Announces Community Days Fundraiser Benefitting Local Non-Profit Organizations and the American Heart Association

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The Bon-Ton Stores, Inc. Announces Community Days Fundraiser

The Bon-Ton Stores, Inc. (NASDAQ: BONT), which includes Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announces its Community Days event to be held on February 28 and March 1 benefitting local non-profit organizations and the American Heart Association. Local non-profit groups may sign up now at http://www.communitydayevent.com to sell Community Days savings booklets in their neighborhoods and online to raise funds. Eligible Community Days organizations include 501C-3 nonprofit organizations and schools. Non-profit groups sell savings booklets for a $5 donation to support their group. The organization keeps 100% of the $5 donation. When an organization registers to sell the books online, they will receive a unique online selling link that can be used to e-mail supporters, friends and family. This link can also be used via social media; sellers are encouraged to post their link on the organizations website, Facebook and Twitter.

The 2013 Fall Community Days event raised approximately $5.8 million by participating non-profit organizations. Since 1999, Bon-Ton Stores Community Days has helped thousands of local non-profit 501C3 groups and schools raise more than $100 million to support local community initiatives. For more information or to find participating organizations, visit http://www.communitydayevent.com.

From Monday, January 6 through Saturday, March 1, customers may purchase a $5 Community Days booklet in stores or online at bonton.com and designate their donation to participating organizations or the American Heart Association. In return, the purchaser receives the valuable booklet of offers, which pays the donor back with a $10 off coupon. The booklet also contains a 30% off shopping pass and over $500 in exclusive coupon savings to use at all Bon-Ton Stores and online at bonton.com during the Community Days event on Friday, February 28 and Saturday, March 1. The Bon-Ton Stores national partner, the American Heart Association, is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 273 department stores, which includes 10 furniture galleries, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com. Learn more at Facebook.com/BonTon, Instagram.com/BonTonStyle and Twitter.com/BonTon.

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Christine Hojnacki
The Bon-Ton Stores, Inc.
+1 646-443-2062
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