Verticalscope Inc. Adds New Powersports Editorial Director

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Experienced powersports industry professional Sean Alexander joins Verticalscope Inc.

VerticalScope Inc. is expanding its powersports editorial capabilities with the addition of experienced powersports industry professional Sean Alexander. This move marks a continuation of the rapid growth the company has experienced in recent years and is designed to strengthen its ability to produce valuable and relevant content across numerous segments of the vertical.

VerticalScope’s CEO, Rob Laidlaw, said “The editorial division’s recent growth and diversification have created the opportunity to employ dedicated Editorial Directors for each of our verticals.” Laidlaw added: “This move will allow current VerticalScope Editorial Director Joe Magro to focus on new acquisitions in the Outdoors and Pets verticals, while also maintaining corporate oversight of the Powersports and Automotive editorial divisions.”

Alexander is assuming the role of Editorial Director for VerticalScope’s segment-leading powersports content sites, including:,,,, and He joins the company following successful stints as the publisher of Motorcycle.Com (acquired by VerticalScope in 2006) and most recently as the Kawasaki Motors Corp., U.S.A. Account Manager at Freeman/McCue Public Relations.

“As a lifelong powersports enthusiast, I am amazed at the selection of properties that are now operated by VerticalScope. It acquired shortly after I left in 2006 and have done an admirable job of growing their editorial capabilities since then. At the same time, they have continued to build and/or acquire an amazing selection of additional sites and publications throughout the powersports vertical. It is truly an honor to join such an accomplished publisher and I truly appreciate the opportunity to dive back into this dynamic segment of the industry.”

VerticalScope’s Powersports portfolio includes over 160 publications and online communities.

About Verticalscope Powersports Group:
VerticalScope owns and operates the largest, most trafficked network of Powersports community websites and premiere content portals, including,,, and Our Powersports network is the leading online destination for riders to share their knowledge, express their passion, and access the industry’s most authoritative product reviews, buyer’s guides, vehicle specs, classified listings and industry news reports.

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Tania Inverso
Verticalscope Inc.
+1 (416) 341-8950 Ext: 244
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