Search Eccentric Implements Performance Grading System

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Indian SEO company looking to improve project performance by implementing performance versus KPI based grading scale, takes in client input to judge its success.

Search Eccentric, the leading SEO company from India, has started using KPI based performance matrices for improved success rate of the SEO projects the company is undertaking. This is helping the company to know the areas which are doing better and also identify the areas which need special attention.

Vibhu Satpaul, the owner of Search Eccentric, said, "Each project is different. We can never generalise and apply the same formula to every project we undertake. In fact, understanding the nuances is something which makes us stand apart from our competitors. Each project has different target area, different demography of ideal clients, different geographical positions, different way of operating, different business type. The state in which these projects come to us are different too. While some come as a fresh project, some clients have been previously had a bad deal from another SEO company and recovery is the first priority. That is why, every time we undertake a project, we need to set up the KPI of the project, depending mainly on the purpose of the client. If he is confused in deciding his target, we present him a few options he has and help him to make the best choice."

KPI is set at the beginning of any project and are divided into two parts, the absolute ones and the relative ones. While the absolute ones stay true for the lifetime of the project, the relative ones are changed as the project life cycle moves forward. While initially, every KPI are decided, the relative ones get changed on a monthly basis, if need be, as the performance of the project is measured against the KPI on a monthly basis. Each KPI has a scale of ten and the performance is measured against that scale, 7 or up being a satisfactory result. Client is always involved in this system as his feedback is of utmost importance is deciding the performance.

Search Eccentric is one of the few Indian SEO companies to implement this system and given the goodwill they have in the market for their special care to ever client, this system will further increase their reputation in this fiercely competitive market.

Search Eccentric is presently having a client base from all over the world and presently executing 350 different projects. The company has its registered office in India and has branch offices in the USA. Presently, the major clients of Search Eccentric is from the USA, Europe, middle-east Asia and India.

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Sabah Noor
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