Degree Solutions Launches College Attainment Campaign to Help Meet President Obama's Goal to Have the U.S. Lead the World in College Graduates by 2020

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The Education of Parents is the Focus of Degree Solutions’ College Attainment Campaign

Degree Solutions

Rather than persuading the youth of the nation to attend college, we are seeking to inspire and encourage their parents to complete a college degree.

Degree Solutions,, makes the education of parents the focus of its college attainment campaign, unlike many statewide campaigns that target individuals between the ages of 25-34.

A recent study by the National Center for Education Statistics found a significant correlation between the education level of parents and their children. Because it has become clear that children whose parents’ have completed a college degree are more likely to graduate from college themselves, Degree Solutions believes that encouraging parents to obtain a college degree is essential.

The Department of Education projected in 2011 that the proportion of college graduates needs to increase by 60 percent nationwide, thus requiring a significant contribution from each state. This has led a number of states to establish statewide college attainment goals, primarily targeting the youth in the nation.

“Because we know that parents are the greatest influencers in the lives of children, our college attainment campaign is very different from most campaigns,” says Terrence Thomas, chief operating officer of Degree Solutions. “Rather than persuading the youth of the nation to attend college, we are seeking to inspire and encourage their parents to complete a college degree. In order for the U.S. to once again lead the world in the number of college graduates, it is critical that parents understand the impact their education has on their children.”

Degree Solutions, whose website launched in early December, offers potential students a number of resources to assist them in their pursuit of a college degree. Degrees in Demand is a job growth database that contains information on hundreds of different careers, detailing the level of education required for each occupation and the growth potential projected by Potential students are able to search for colleges that offer their degree of choice and request information from a number of different schools directly on Degree Solutions’ website.

Additionally, Degree Solutions offers a Career Success Kit, complete with a free resume check and a guide for growing industries, containing detailed information on various industries and locations with strong growth.

“These resources allow parents to see why college is important and that a degree is sometimes a solution to current career obstacles,” says Thomas. “Although the nation still has a long ways to go, we are excited to play a role in helping the U.S. lead the world in college graduates by 2020.”

For more information regarding Degree Solutions’ college attainment campaign, please visit

About Degree Solutions

Degree Solutions, ( is a web band of High Intent Marketing, a division of PMA Media Group, Inc. Since 2005, High Intent Marketing has provided college degree opportunities to more than 1 million education seekers. High Intent Marketing uses television, radio, desktop and mobile media to attract students to over 50 higher education clients that span selective liberal arts colleges to proprietary colleges and universities. The High Intent Marketing team is a collection of educating marketing veterans who are passionate about education. “Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela.

For more information, please visit Twitter: @DegreeSolutions; Facebook: Degree Solutions.


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Hannah Reid
since: 12/2013
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Degree Solutions
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